LeapXpert

Campaign Manager

LeapXpert

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Salary

💰 $100,000 per year

About the role

  • Own the end-to-end planning, execution, and performance analysis of our marketing campaigns
  • Analyze customer, funnel, and performance data to inform campaign messaging and targeting
  • Translate insights into clear campaign narratives aligned to prospect pain points
  • Ensure messaging is in line with brand strategy and be able to clearly communicate expected outcomes
  • Own campaign ideation, planning, and execution from concept through launch
  • Create detailed campaign briefs and collaborate with Content team, Design team, Paid media team, SDR/Sales for ABM campaigns, Demand generation agency
  • Manage timelines, dependencies, and deliverables to ensure on-time execution
  • Communicate statuses of campaign deliverables to leadership
  • Identify and activate promotion opportunities across multiple channels, including Paid media, Email and nurture, 3rd party sites, Sales enablement and outbound support
  • Ensure campaigns are truly omni-channel, coordinated, and consistent across touchpoints
  • Build and maintain campaign reporting and dashboards in HubSpot
  • Report campaign performance to organizational leadership, including leads generated, pipeline and revenue influenced, meetings booked, ROI and conversion metrics
  • Provide actionable insights and recommendations for optimization
  • Optimize nurture paths and lifecycle workflows for leads generated by campaigns
  • Communicate proactively with Sales when new campaigns launch
  • Partner closely with marketing ops to ensure clean handoffs and attribution
  • Understand and optimize how campaign data flows across systems
  • Partner with Marketing Ops to ensure proper tracking, attribution, and data integrity across campaigns
  • Identify gaps in data capture and proactively improve campaign measurement frameworks
  • Leverage AI tools to improve campaign personalization, targeting, and performance
  • Identify opportunities to automate manual campaign workflows and scale execution
  • Experiment with and help build AI agents or automated workflows to support campaign planning, execution, and reporting

Requirements

  • 4+ years of experience in B2B SaaS demand generation or campaign management
  • Proven experience conceptualizing, executing, and reporting on integrated marketing campaigns
  • Advanced experience with HubSpot, including building dashboards, custom reports, and lifecycle tracking
  • Strong strategic and analytical mindset with the ability to turn data into actionable insights
  • Experience collaborating with external agencies, including demand generation partners
  • Ability to work independently with minimal instruction and manage multiple initiatives simultaneously
  • Excellent cross-functional communication and project management skills
  • Strong understanding of how marketing tools interact (CRM, automation platforms, enrichment tools, analytics)
  • Experience working with campaign tracking, attribution models, and data analysis
  • Comfort working with data structures, integrations, and workflows across multiple systems
  • Familiarity with AI tools and automation in marketing workflows
  • Ability to think in systems — not just campaigns, but how campaigns scale through tooling and automation
Benefits
  • Great flexible healthcare plans from day one in all US regions
  • Access to voluntary benefits, including FSA/ HSA Supplemental Insurance with MetLife and Aflac
  • 401k Employer Match
  • Unlimited PTO in a company that respects your time.
  • Collaboration with driven, creative people from around the world
  • Opportunity to be at the forefront of tech innovation.
  • A fiercely inclusive, unapologetically diverse environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementdata analysislifecycle trackingcampaign trackingattribution modelsautomation workflowsperformance analysisreportingoptimizationB2B SaaS demand generation
Soft Skills
strategic mindsetanalytical mindsetcross-functional communicationproject managementindependent workcollaborationproactive communicationtime managementproblem-solvingcreativity