Performance Marketing Specialist, German-speaking

Leapsome

Performance Marketing Specialist at Leapsome managing digital marketing campaigns to drive customer acquisition. Collaborating across teams to optimize ad performance and creative strategies in a hybrid role.

Posted 5/4/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Media Buying
- Hands-on keyboard experience managing and optimizing paid campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
- Experience building full-funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting).
- Write, test, and optimize ad copy to drive continuous performance improvements.
- Proven ability to manage paid media budgets, including forecasting and budgeting for paid channels.
- Proficient at turning data into actionable insights using tools like Google Analytics.
- Collaborate closely with Growth, Product Marketing, and Design teams to develop effective campaigns.
Creative Strategy
- Lead the creative learning agenda with a focus on performance acquisition, creative strategy, and development.
- Write high-converting creative briefs for UGC creators and in-house design teams.
- Strong project management and communication skills to manage and direct static and video editing reviews, with close attention to transitions, text placements, hooks, and similar details.
- Drive continuous innovation by integrating creative performance insights, creative trends (paid and organic), and customer insights.
- Experience conducting creative research using platforms like Ads Library and performing deep-dives into customer research.
- Curious and proactive in exploring and applying AI tools for generative creatives, ad copy, and workflow improvements.

Requirements

What you’ll need

3+ years of experience on a performance marketing team at a brand or agency, with hands-on experience in paid search, paid social channels, and creative development.
Professional working proficiency in German (minimum B2) with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences.
Passion for combining storytelling with data to create high-converting ad creatives.
Experience directing creative teams, agencies, and UGC creators.
Solid knowledge of digital marketing technologies and media buying strategies, and how campaign optimizations and creative strategies impact key performance metrics (CPA, CVR, CTR, etc.).
Excellent organizational skills and experience with project management systems.
Experience using Google Analytics or equivalent analytics platforms.
An experimental mindset and curiosity about applying AI tools in marketing workflows.
Experience with creative analytics platforms such as Motion is a plus.

Benefits

Comp & perks

Impact: Join a fast-growing scale-up transforming the People Performance & Enablement space and help make work fulfilling for more than two million people by 2025.
Teammates: Work with a diverse, international team of talented, smart, and kind people.
Feedback and recognition: We value feedback and celebrate successes — big and small.
Hybrid model: Benefit from a hybrid work model with the option to work from home or from our offices in the heart of Berlin, Germany.
Flexible work: Maintain work-life balance with flexible hours and the option to work remotely elsewhere for up to 2 months per year.
Learning and Development: Yearly development budget of €2,000 and access to the Good Habitz learning platform.
Vacation: 30 vacation days per year plus public holidays (or upgrade to 40 vacation days at adjusted pay) and a month-long paid sabbatical after 5 years with Leapsome.
Health & Wellness: Free Urban Sports Club membership and Oliva subscription.
Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on mindfulness, digital wellness, and related topics.
Corporate Benefits: Exclusive discounts and deals from our partners.
Work-from-home stipend: One-time work-from-home stipend of €1,000.
Monthly team activities: Monthly team events such as kayaking, laser tag, and game nights.
Competitive pay and pre-IPO equity package.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media buyingpaid campaignsGoogle AdsMeta AdsLinkedIn Adsad copy optimizationdata analysiscreative strategyperformance marketingcampaign optimization

Soft Skills

project managementcommunicationcollaborationcreativitycuriosityproactivitystorytellingorganizational skillsleadershipadaptability