Strategy

• We’re looking for a dynamic Outbound Strategy Manager to lead targeted outbound programs in a fast-paced, complex environment spanning multiple industries, verticals, and account tiers.
• Develop and implement outbound marketing and sales strategies tailored to multiple industries, verticals, and tiered account segments
• Build and maintain a detailed content and editorial calendar aligned with complex go-to-market priorities, events and seasonal demands
• Partner closely with sales leadership, RevOps and marketing to define precise target accounts, buyer personas, and outreach cadence for each tier and vertical
• Lead end-to-end planning and execution of outbound email campaigns and ABM initiatives, ensuring personalized, multi-touch engagement across diverse markets
• Collaborate with content, design, sales enablement, and field marketing teams to produce compelling messaging and assets that resonate by vertical and account tier
• Continuously optimize campaigns through A/B testing, data analysis, and feedback to maximize engagement and conversion
• Work hand-in-hand with sales teams to align on messaging, lead qualification, and follow-up strategies across all tiers and industries
• Equip sales with timely, relevant content and insights that support their outreach and nurture efforts
• Drive alignment and communication across marketing, sales, RevOps, and product teams in a complex, matrixed environment
• Monitor and report on campaign performance, pipeline contribution, and ROI with a focus on multi-tier and multi-vertical segmentation
• Collaborate with RevOps to ensure data integrity, attribution, and closed-loop reporting in a complex sales environment.

Outbound Strategy Manager

Strategic Outbound Strategy Manager