LeanTaaS

Content Marketing Manager

LeanTaaS

full-time

Posted on:

Location Type: Remote

Location: Alaska • Arizona • United States

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Salary

💰 $95,000 - $125,000 per year

About the role

  • Develop and manage content that supports LeanTaaS’ business priorities, audience needs, and go-to-market goals.
  • Create high-value content across digital channels, including website pages, landing pages, blog posts, customer stories, webinars, campaign assets, and thought leadership.
  • Develop polished, executive-ready presentation content for webinars, conferences, customer-facing moments, and other strategic marketing programs.
  • Translate complex healthcare, operational, and AI-related topics into clear, credible, and engaging content for enterprise audiences.
  • Partner with Product Marketing, Communications, Customer Marketing, Demand Generation, Customer Success, and Sales to identify and develop the highest-value content opportunities.
  • Analyze content performance and use insights to refine editorial strategy, content formats, and content pathways over time.
  • Oversee website content, architecture, and user experience to support engagement, lead generation, and funnel conversion.
  • Own website-related KPIs, including traffic, SEO, engagement, conversion, technical performance, and pipeline contribution.
  • Continuously optimize landing pages, navigation, and content pathways to improve user experience and lead conversion.
  • Use keyword research, SEO best practices, and behavioral insights to improve discoverability, personalization, and performance.
  • Partner with technical and operations teams to ensure website forms, tools, and integrations function effectively across platforms such as Marketo and Salesforce.
  • Maintain and manage content systems and repositories, including Vimeo, Notion, CMS platforms, and other shared marketing tools.
  • Ensure assets are organized, accessible, up to date, and easy for marketing and sales teams to use.
  • Establish processes for content tagging, version control, and internal discoverability.
  • Support publishing workflows and help improve overall content operations efficiency.
  • Partner with internal teams and external agencies to execute content and digital initiatives successfully.
  • Work closely with Demand Generation to align content to campaigns, nurture programs, and conversion goals.
  • Collaborate with Customer Success and Customer Marketing to ensure customer stories, proof points, and outcomes are accurate and usable.
  • Support strategic marketing and sales conversations with relevant content, customer proof, and presentation materials when needed.
  • Manage stakeholder reviews and approvals for key content and storytelling assets.

Requirements

  • Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, or English or equivalent years of related experience
  • 5+ years of experience in content marketing, digital marketing, website management, or a related role
  • Healthcare domain experience required, ideally in healthcare technology, healthcare SaaS, health tech, provider organizations, or similarly complex healthcare environments
  • Exceptional writing, editing, and storytelling skills
  • Experience creating content for executive and enterprise audiences, including presentation decks, webinars, and thought leadership assets
  • Strong understanding of content strategy, SEO, website optimization, and content performance measurement
  • Experience with content management systems, analytics tools, and marketing platforms
  • Strong project management skills and the ability to manage multiple workstreams in a fast-paced environment
  • Excellent interpersonal skills and the ability to collaborate effectively across teams
  • Strategic thinker with a data-driven mindset and strong editorial judgment
  • Comfortable using Generative AI tools such as ChatGPT, Gemini, or similar platforms to improve content workflows and personalization
Benefits
  • Competitive compensation package that includes base salary, target bonus, and stock options
  • 401(k) Match
  • Comprehensive healthcare benefits
  • Generous Paid Time Off and Parental Leave
  • Monthly reimbursement for Skill Building
  • Monthly reimbursement for Wellness, Transportation, and/or Home Office
  • Education Reimbursement for select courses/programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingdigital marketingwebsite managementSEOcontent strategycontent performance measurementwritingeditingstorytellingproject management
Soft Skills
interpersonal skillscollaborationstrategic thinkingdata-driven mindseteditorial judgment