Content Marketing Manager
LeafLink
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $125,000 per year
About the role
- Execute against LeafLink’s content strategy across channels, including blog, email, web, campaigns, sales collateral, webinar, and video
- Create high-quality, engaging content including thought leadership pieces, industry insights, case studies, guides, and editorial content
- Write and develop campaign copy across channels, including email, landing pages, paid media, and other campaign assets
- Partner with the Product team to translate product features and updates into clear, compelling, benefit-driven content
- Support go-to-market initiatives with content that drives awareness, engagement, and pipeline
- Collaborate with Sales to develop impactful sales enablement materials such as decks, one-pagers, competitive positioning, and customer stories
- Work with Growth and Brand teams to bring campaigns to life through strong messaging and creative execution
- Ensure consistency in voice, tone, and messaging across all content touchpoints
- Monitor content performance and incorporate feedback to continuously improve output
- Stay on top of industry trends and customer needs to inform content development
Requirements
- Bachelor's Degree
- 4-6+ years of product or content marketing experience
- Excellent verbal and written communication skills
- Experience creating content for B2B and/or SaaS companies strongly preferred
- Familiarity with tools like HubSpot, Salesforce, and Google Analytics is a plus
- Strong organizational and time management skills; ability to shift gears quickly and effectively
- Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingcampaign copywritingB2B marketingSaaS marketingcontent strategysales enablementcontent performance monitoringthought leadership contenteditorial content developmentcase study creation
Soft Skills
verbal communicationwritten communicationorganizational skillstime managementinterpersonal skillsattention to detailcollaborationadaptabilitycreativityfeedback incorporation
Certifications
Bachelor's Degree