Senior Customer Marketing Manager
LeadVenture™
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Define and own the overarching customer marketing strategy — establishing the vision and systems that unify the customer experience across brands into a cohesive, loyalty-driving engine.
- Establish lifecycle KPIs and reporting frameworks that track engagement, adoption, renewal, and expansion performance.
- Build documentation, workflows, and prioritization systems that reduce reactive, ad-hoc execution and increase clarity across teams.
- Serve as the strategic connective tissue across all customer-facing functions — Sales, Customer Success, Customer Experience, Support, and Implementation — ensuring coordinated, consistent lifecycle programs.
- Partner with Product Marketing, Brand Marketing, and Growth Marketing to align on messaging and execution.
- Create enablement materials that support Customer Success and Sales in renewal and expansion conversations.
- Architect and scale the full customer lifecycle — onboarding, adoption, upsell, retention, and advocacy.
- Define clear lifecycle stage definitions and design structured customer journeys tied to behavior, product usage, and engagement signals.
- Develop segmentation strategies and multi-touch nurture programs that reinforce value and drive long-term loyalty.
- Build and own churn mitigation and renewal reinforcement playbooks in close partnership with Customer Success.
Requirements
- A minimum of five years of B2B marketing experience, with at least three years focused on customer marketing or lifecycle marketing.
- Experience in a SaaS environment, ideally within multi-product or multi-brand organizations.
- Proven ownership of at least one retention or lifecycle program from strategy through execution and measurement.
- Experience designing structured onboarding, adoption, and retention journeys that guide customers through clear stages of value realization.
- A strong ability to develop segmentation strategies and behavioral triggers based on customer engagement and product usage insights.
- A solid understanding of renewal rates, churn drivers, expansion revenue, product adoption indicators, and customer engagement scoring.
- A systems-thinking mindset, with the ability to connect the full customer experience across digital touchpoints, Customer Success engagement, and renewal outcomes.
- An operator mentality — demonstrated by building frameworks, documenting playbooks, and installing cadence and structure within growing organizations.
- Strong cross-functional influence skills, with calm, collaborative authority and the ability to align stakeholders across Customer Success, Product, Brand, and Growth teams.
Benefits
- Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
- Complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
- Policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
- Expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketing strategylifecycle KPIsreporting frameworkssegmentation strategiesmulti-touch nurture programschurn mitigationretention programsonboarding journeysadoption journeysexpansion revenue
Soft Skills
cross-functional influencecollaborative authoritysystems-thinking mindsetoperator mentalitystrategic connective tissueclarity across teamscalm communicationstakeholder alignmentdocumentation skillsprioritization