Leadtech Group

Backend Engineer

• MarTech Backend Developer to strengthen Marketing Technology & AdTech team, focused on backend engineering for campaign attribution, tracking, data flows, and ad platform integrations.
• Collaborate with performance marketers, analysts, and product teams to ensure accurate campaign measurement, reliable data pipelines, and scalable infrastructure.
• Occasionally handle frontend tasks (tracking scripts, basic landing page support, A/B test setup).
• Backend / Infrastructure: Design and maintain server-to-server integrations with ad networks (Meta, Google Ads, TikTok, Snapchat).
• Backend / Infrastructure: Build APIs and middleware for event ingestion and delivery.
• Backend / Infrastructure: Develop and maintain data pipelines (API/CSV → SQL/NoSQL databases → warehouses like BigQuery, Redshift, Snowflake).
• Backend / Infrastructure: Implement serverless functions (AWS Lambda, Google Cloud Functions, or equivalent).
• Backend / Infrastructure: Ensure monitoring, QA, and debugging of discrepancies between internal data and ad platforms.
• Backend / Infrastructure: Work with Git, CI/CD, and cloud infrastructure (AWS / GCP / Vercel / Netlify).
• Attribution & Tracking: Implement attribution models (GA4, Appsflyer, Adjust, or custom server-side).
• Attribution & Tracking: Manage event deduplication, postbacks, and tracking flows.
• Attribution & Tracking: Integrate and troubleshoot tracking scripts (Meta Pixel, GTM, TikTok Pixel).
• Frontend: Support and maintain basic landing pages (responsive layout, UTMs, CRO testing).
• Frontend: Add and debug tracking/analytics scripts.