Leadership Connect

Vice President of Marketing

Leadership Connect

full-time

Posted on:

Location Type: Hybrid

Location: Washington, DC • District of Columbia • Washington • United States

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Job Level

Lead

Tech Stack

SQL

About the role

  • Own and execute the comprehensive marketing strategy, ensuring all initiatives align with the company’s growth targets and revenue goals.
  • Develop and refine messaging specifically for state and local policy and government affairs professionals, focusing on the utility of our SaaS products in legislative and advocacy environments.
  • Lead initiatives to communicate the advantages of Leadership Connect over existing market alternatives, focusing on high-quality data and product advocacy to encourage competitor displacement.
  • Oversee the integrated HubSpot and Salesforce ecosystem. Advise the organization on tool selection and technical focus areas to ensure data integrity and informed decision-making.
  • Build a robust framework of KPIs (CAC, LTV, Pipeline Velocity, MQL-to-SQL conversion) that provides the executive team with a clear line of sight into marketing’s impact on growth.
  • Direct the allocation of resources across digital marketing channels, ensuring that campaigns are optimized for reach, engagement, and conversion within our target demographics.
  • Act as a subject matter expert for the senior leadership team, providing clear guidance on marketing best practices and performance metrics to stakeholders with varied marketing backgrounds.

Requirements

  • Significant experience in a marketing leadership role within a data-driven B2B SaaS company, with a proven track record of contributing to ARR growth.
  • Expert-level understanding of CRM systems, specifically the coordination between HubSpot and Salesforce, and the ability to manage a modern marketing technology stack.
  • A background in building data-driven marketing departments where every dollar spent is tracked against revenue impact and growth benchmarks.
  • The ability to influence and educate a senior leadership team, providing a steady hand and a clear vision for how marketing drives the company’s broader mission.
  • Hands-on experience designing multi-channel digital strategies that move the needle in niche, high-value B2B markets.
  • A "player-coach" mentality—This is a building role. You’ll be setting strategy and doing hands-on execution.
  • Substantial experience marketing to professionals in state and local government affairs, policy advocacy, or legislative relations.
Benefits
  • Awesome medical insurance plan
  • Dental Insurance
  • Life & Disability insurance
  • Flexible spending accounts
  • Unlimited PTO!
  • Eleven Paid Holidays
  • $3,000 Employee Referral Program
  • Employer contribution to 401(k) plan
  • Rewards and recognition programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategydata-driven marketingKPI developmentmulti-channel digital strategiesCRM systemsSaaS productsproduct advocacyrevenue growthCACLTV
Soft Skills
leadershipinfluencingeducatingcommunicationstrategic thinkingteam collaborationproblem-solvingadaptabilityvision settingstakeholder management