Leadeffect GmbH

Marketing Manager, B2B Online Marketing

Leadeffect GmbH

full-time

Posted on:

Location Type: Remote

Location: Germany

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Salary

💰 €50,000 - €65,000 per year

Tech Stack

Apollo

About the role

  • Develop channel-level strategies for clients
  • Email outreach
  • Design emails
  • Design email sequences with Apollo or similar tools
  • Technical email setup to improve deliverability
  • Filter and personalize contacts using AI
  • Analyze and optimize sequences
  • Google Ads campaigns
  • Search Engine Advertising (SEA) keyword analysis
  • Plan, set up, optimize, and analyze SEA campaigns
  • Write ad copy
  • Create reports
  • Conversion tracking with Google Tag Manager and Google Analytics
  • Tracking concepts for websites
  • Create analytics reports
  • User funnel and conversion optimization (conceptual, no development)
  • Analyze user behavior on the website
  • Conversion optimization of landing pages and the website
  • Landing page drafts/designs
  • Optimize user funnels for conversions
  • Further develop marketing channels
  • Identify new trends and opportunities
  • Collaborate with the Project Manager
  • Create reports, analyses, and documentation
  • Occasional customer support: participation in client meetings

Requirements

  • Experience in online marketing (minimum 2 years)
  • Familiarity with digital tools and platforms
  • Proactive and analytical mindset, solution-oriented thinking
  • Willingness to learn and quick comprehension
  • Open, outgoing, and strong communication skills
  • Reliable and detail-oriented working style
  • Strong IT affinity
  • German: preferably C1 — if you are at B2, we will pay for your course if you want to continue learning
  • English: business level
Benefits
  • Opportunity to work as a permanent employee or on a freelance basis
  • Start: as soon as possible
  • From at least 20 hours per week up to full-time
  • 100% remote
  • Communication expected in CET (Berlin) time zone, max. +/- 2 hours
  • Collaborative partnership (a Project Manager will always support you strategically)
  • Access to our in-house training platform for B2B marketing for continuous learning and to expand your marketing expertise
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email outreachemail designemail sequence designGoogle AdsSearch Engine Advertising (SEA)conversion trackingGoogle Tag ManagerGoogle Analyticsuser funnel optimizationlanding page optimization
Soft Skills
proactive mindsetanalytical mindsetsolution-oriented thinkingstrong communication skillsreliable working styledetail-orientedwillingness to learnquick comprehensioncollaborationcustomer support