Leadeffect GmbH

Performance Marketing Manager – B2B

Leadeffect GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • 🇩🇪 Germany

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Salary

💰 €38,000 - €48,000 per year

Job Level

JuniorMid-Level

Tech Stack

Apollo

About the role

  • You plan, implement and optimize Google Ads campaigns.
  • You design and optimize email marketing campaigns.
  • You are responsible for website and campaign analysis using tools such as Google Analytics.
  • You prepare and interpret analytics reports and, where necessary, present them in client meetings.
  • You derive concrete, data-driven recommendations for action.
  • You are responsible for conversion optimization to improve user experience and conversion rates (conceptual work, not development).
  • You develop new approaches and ideas for the client together with the project manager and implement them.
  • You keep track of current paid media trends and incorporate them into your campaign strategies.
  • As an expert, you support the team on technical topics and respond to related questions.

Requirements

  • At least 2 years of experience in online marketing and experience in B2B marketing (ideally in the IT sector)
  • Hands-on experience with Google Ads and solid skills in keyword research and campaign optimization
  • Experience with email copywriting (Apollo or similar tools)
  • Proactive and analytical mindset with solution-oriented thinking
  • Outgoing, people-oriented and strong communication skills
  • Reliable and organized working style with a willingness to continue developing
  • Performance-driven and committed to your area of responsibility
  • German language skills (C2) and English language skills (business level)
Benefits
  • Career changers welcome! Don’t meet every requirement? We’ll train you to become an expert. Motivation and willingness to learn matter more than a perfect CV — so don’t be shy!
  • Performance is rewarded! Not a traditional “benefit,” but important: depending on experience and seniority we offer an annual salary of €38,000–€48,000.
  • Flexible working: Monday is our shared office day — everyone comes into the office that day. On other days you can decide whether to work from the office or from home. Our team likes to meet in person, so someone is almost always on site.
  • Public transit to the office: we subsidize the Deutschlandticket (Germany-wide public transport pass) by 50% for your commute (and of course for after work).
  • Company pension plan: we support your future security and subsidize your pension contributions (BAV).
  • Tech setup: to help you work effectively, we provide your equipment — from a MacBook to other necessary tools.
  • Grow professionally: with our in-house learning platform and various training options (annual budget €2,000) you’ll become a B2B marketing pro.
  • Work & life balance: work should complement life, not replace it — we regularly organize team events and also offer workation opportunities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google Adsemail marketingwebsite analysisanalytics reportingconversion optimizationkeyword researchcampaign optimizationemail copywritingdata-driven recommendationsperformance-driven
Soft skills
proactive mindsetanalytical mindsetsolution-oriented thinkingstrong communication skillspeople-orientedreliable working styleorganized working stylewillingness to developoutgoingcommitted