Conversion Copywriter, Print

Lead Surge

. Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.

Posted 4/25/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.
Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.
Write conversion-focused print copy that aligns with client lead generation goals.
Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.
Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.
Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.

Requirements

What you’ll need

Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.
A proven track record of creating copy that drives specific conversion actions.
Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.
Always possess strong internal and client communication skills and a collaborative mindset.
Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.
Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.
Current work experience writing conversion copy for TV, video and print.
Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.
A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.

Benefits

Comp & perks

Competitive compensation
Flex PTO with generous holiday schedule
401k with outstanding 4% company match
Long-term, short-term disability and life insurance
Comprehensive health, dental and vision benefits
10 Weeks Paid Parental Leave
Monthly technology stipend
Professional development funds

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

conversion copywritingscript writingprint copywritinglead generationcopy developmentcontent creationpitching experimental copymeasuring KPIsresearchideation

Soft Skills

communication skillscollaborative mindsetproject managementtime managementcreativityattention to detailproblem-solvingadaptabilityclient relationsteamwork

Certifications

Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in CommunicationsBachelor’s degree in EnglishBachelor’s degree in JournalismBachelor’s degree in Creative Writing