Product Marketing Manager – Technical

Layer Surveys LTD

Product Marketing Manager at TrustLayer, a SaaS innovating risk management. Leading product launches and building sales enablement resources in a growing market.

Posted 5/28/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own positioning and messaging for new product launches (we have several queued up for 2026)
Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers
Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players
Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement
Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly
Partner with product on pricing, packaging, and naming
Drive launches end to end: webinars, content, PR, paid, partner

Requirements

What you’ll need

4+ years in product marketing at a B2B SaaS company. Insurance, risk, fintech, or vertical SaaS is a plus
Technical fluency. You don't need to ship production code, but you should be comfortable in the terminal, reading API docs, and prototyping with AI tools. Bonus if you've worked at a developer-tools company
Demonstrated ability to build with Claude Code, Cursor, or similar. Show us something you've shipped. A microsite, an interactive calculator, a Chrome extension, anything
Metrics obsession. You can name the three numbers that mattered for any product you've launched and tell us what moved them
Excellent writer. Short, sharp, specific. No corporate mush
Comfort with ambiguity. Small team. Nobody is going to hand you a brief

Benefits

Comp & perks

Competitive base plus meaningful equity
Remote-friendly, with quarterly in-person time in Tampa
A leadership team that ships, not one that schedules meetings about shipping
Real ownership of a category that's barely been marketed yet

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsales enablementcompetitive intelligencemetrics definitioninteractive content creationprototypingtechnical fluencywritingdata analysisB2B SaaS

Soft Skills

communicationadaptabilityproblem-solvingcollaborationcreativityattention to detailinitiativeorganizational skillscritical thinkingambiguity management