LAYER

SEO Marketing

• Identify and fix technical SEO/GEO issues (canonicals, schema, redirects, crawl structure)
• Improve on-page SEO (page titles, heading hierarchy, internal linking)
• Strengthen content discoverability across product, blog, and feature pages
• Partner with Product/Engineering when fixes require support
• Audit and clean GA4 and Google Tag Manager setup
• Define and enforce UTM conventions across channels
• Ensure inbound attribution is clean and decision-ready
• Surface clear channel-level performance insights
• Build an SEO/GEO-driven content roadmap (beyond product-led posts)
• Diversify blog and content strategy to capture broader demand
• Create repeatable content → distribution workflows
• Support lightweight video embedding and distribution
• Test low-cost, leverage-driven growth ideas (templates, workflows, viral loops)
• Outsource writers or creatives efficiently when useful
• Support small experiments only once foundations are solid

Fractional Growth Operator, SEO, GEO – Contract