Lawyer.com

Growth Marketing

• User Acquisition: Drive attendance to Couple.com's weekly online singles events through a mix of partnerships, outbound sales, community engagement, and creative campaigns.
• Partnerships: Build relationships with organizers of singles groups, meetups, communities, and adjacent events to funnel their members into Couple.com.
• Field Sales & Recruiting: Attend singles events, mixers, and gatherings — sometimes on nights and weekends — to recruit attendees and grow your network.
• Social Engagement: Be active in comments, DMs, and online communities where singles spend their time, turning conversations into signups.
• Rapid Iteration: Test new acquisition channels constantly. Kill what is not working, double down on what is.
• Retention Focus: Acquire the right users — the ones who come back. Use repeat attendance as your signal for quality.
• Reporting & Accountability: Own your numbers. Attendance growth, cost per attendee, and retention are your core KPIs.

User Acquisition Lead