LawPay

Director, Product Management – Growth

LawPay

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $175,000 - $250,000 per year

Job Level

Lead

About the role

  • Leverage strong product intuition and analytical skills to build a shared vision & roadmap for first-time use experiences, considering user needs, business goals, conversion metrics, and technical feasibility
  • Own and optimize trial experiences, sign-up flows, onboarding journeys, and activation moments that drive users from initial interest through first meaningful value across the customer journey
  • Identify and implement first-time use patterns and components that can be deployed uniformly to existing products and optimize time-to-value for new products
  • Collaborate with Engineering, Design, and Growth partners to rapidly test, learn, and iterate on experiences that improve activation rates, conversion, and early engagement
  • Understand customer problems, friction points, and behavioral patterns through qualitative research, user testing, and quantitative analysis to inform experience design
  • Partner with Marketing, Sales, and Customer Success teams to ensure seamless handoffs and consistent messaging throughout the early customer journey
  • Collaborate with Growth Enablement teams to leverage experimentation platforms, analytics infrastructure, and feature flagging to test hypotheses and measure impact
  • Conduct discovery efforts and analyze qualitative and quantitative data to inform decision-making and iterate on solutions, driving measurable improvements in trial activation, conversion rates, time-to-value, and early retention
  • Roll up your sleeves and obsess over every detail of the first-time experience—from copy and design to sequencing and timing—to create moments of delight that drive adoption
  • Conduct discovery efforts, and analyze qualitative and quantitative data to inform decision-making and iterate on solutions, driving measurable improvements in performance, efficiency of development, cross-sell, account security and user experience
  • Roll up your sleeves and dig into the details while obsessing over a simple, intuitive experience for both our customers and internal teams

Requirements

  • 7-10+ years of growth infrastructure and enablement platforms in SaaS environments, with experience launching experimentation frameworks, analytics systems, and data infrastructure at scale
  • Deep understanding of conversion optimization, user onboarding best practices, activation frameworks, and the psychological drivers of early product adoption
  • Strong analytical skills with experience using product analytics tools (Amplitude, Mixpanel, Heap) to identify drop-off points, measure funnel performance, and validate hypotheses
  • Solid understanding of how to leverage growth tech stacks including customer data platforms (Segment, mParticle), product analytics (Pendo, Amplitude, Mixpanel), experimentation platforms (LaunchDarkly, Optimizely), and PQL/scoring systems (Pocus, Correlated)
  • Experience launching onboarding experiences and activation flows that serve multiple products and user segments
  • Proven track record of improving key first-time use metrics like trial-to-paid conversion, activation rates, time-to-value, and early engagement
  • Collaborative Approach: You can partner effectively with engineering, product, marketing, sales, and customer success teams to deliver exceptional first-time experiences
  • Strategic Vision: You can articulate how infrastructure investments unlock growth capabilities across the organization
  • Clear Communication: You are able to communicate effectively with technical and non-technical teams and simplify complex technical concepts for diverse audiences
  • Business Acumen: You are extremely comfortable balancing user needs with business objectives and can make tradeoffs that optimize for both
  • Problem Solver: Strong analytical skills and a data-driven approach to identifying friction, testing solutions, and measuring impact
  • Customer Focus: Deep empathy for users at their most vulnerable moment—when they're trying something new—and commitment to reducing friction and building confidence
  • Urgency: You move quickly, test hypotheses rapidly, and iterate based on data rather than waiting for perfection
  • Adaptability: Thrive in a fast-paced environment and can pivot when data suggests a different approach
  • Creative Thinker: Excitement for designing delightful moments that surprise users and accelerate their path to value
  • Bachelor's degree in a directly related field, or equivalent practical experience
  • Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.
Benefits
  • Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
  • Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
  • Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
  • Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
  • Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
  • Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
  • Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
conversion optimizationuser onboarding best practicesactivation frameworksproduct analyticsdata infrastructureexperimentation frameworkstrial-to-paid conversionactivation ratestime-to-valueearly engagement
Soft skills
collaborative approachstrategic visionclear communicationbusiness acumenproblem solvercustomer focusurgencyadaptabilitycreative thinker
Certifications
Bachelor's degree in a related field