LawPay

Engagement Marketing Manager, Email

LawPay

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Build and launch multi-channel lifecycle campaigns (email, in-app, chat, SMS) focused on upsell, cross-sell, and customer retention.
  • Own campaign setup, targeting, testing, and reporting directly within Intercom, including workflows, segmentation, and automation.
  • Collaborate with cross-functional partners to ensure customer communications are aligned with product updates, launches, and success initiatives.
  • Translate business goals into actionable marketing programs — balancing strategic planning with hands-on execution.
  • Map the customer journey and identify key lifecycle moments to improve engagement and drive expansion.
  • Analyze campaign performance, share insights, and continuously iterate to improve conversion and retention outcomes.
  • Provide consultative input to partners on lifecycle best practices, channel mix, and timing.

Requirements

  • 3–5+ years in lifecycle, retention, or customer marketing — ideally in B2B SaaS or tech.
  • Demonstrated experience executing upsell/cross-sell or lifecycle campaigns across email and digital channels.
  • Hands-on Intercom experience (or a similar lifecycle automation platform) required — you should be comfortable building and deploying campaigns yourself.
  • Proven ability to execute efficiently and follow direction, while also identifying opportunities to improve workflows or test new approaches.
  • Comfortable working without rigid processes — thrives in an environment that values agility, experimentation, and continuous learning.
  • Strong understanding of the customer journey and how marketing, CS, and product intersect to drive growth.
  • Analytical mindset with experience using data to guide decision-making and demonstrate impact.
  • Exceptional communicator and collaborator — able to partner cross-functionally and align on priorities.
  • Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.
  • This position is preferably based in Austin, Texas.
Benefits
  • Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
  • Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
  • Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
  • Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
  • Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
  • Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
  • Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingcustomer retentionupsellcross-sellcampaign setuptargetingreportingdata analysiscustomer journey mappinglifecycle best practices
Soft skills
collaborationstrategic planninghands-on executionagilityexperimentationcontinuous learningcommunicationconsultative inputproblem-solvingdecision-making