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Director, Strategic Accounts
LawoDirector of Strategic Accounts growing LAWO’s enterprise broadcast and media technology relationships across North America. Expanding strategic accounts through complex broadcast infrastructure solutions, consultative sales, and executive engagement.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing enterprise accounts and driving revenue growth through consultative sales strategies in the broadcast and media technology sector. Proficient in building relationships with executive stakeholders and navigating complex sales cycles involving technical and business teams.
Highest-signal resume keywords
10+ Years Sales ExperienceEnterprise Account ManagementBroadcast Infrastructure KnowledgeConsultative Sales Cycle LeadershipStrong Executive Presence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Sales Target AchievementIP-Based WorkflowsCloud WorkflowsForecastingData-Driven Pipeline ManagementNegotiation SkillsPresentation SkillsStakeholder MappingValue PositioningProof-of-Concept Alignment
Soft Skills
Excellent CommunicationCollaborationSelf-MotivationInfluencing SkillsComfort with C-Level Engagement
Tools & Technologies
CRM SoftwareData Management ToolsMarket Feedback SystemsContract Management Tools
Industry Keywords
BroadcastMedia TechnologyLive ProductionSMPTE ST 2110NMOSCloud-Based Media WorkflowsAudio WorkflowsVideo WorkflowsControl WorkflowsRemote Production
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own and grow a portfolio of existing enterprise and tier-one broadcast accounts across North America as the primary commercial and relationship lead
- Develop and execute multi-year account strategies aligned with customer business objectives and LAWO’s product and solution roadmap
- Build and maintain relationships with executive, engineering, and operational stakeholders
- Drive revenue growth through solution expansion, upgrades, and cross-selling across audio, video, control, and IP-based workflows
- Identify new use cases and emerging requirements related to IP migration, cloud workflows, virtualization, and remote production
- Accurately forecast revenue and manage complex, consultative sales cycles
- Identify, qualify, and develop new strategic enterprise accounts with long-term growth potential for LAWO
- Execute structured new-account entry strategies, including stakeholder mapping, value positioning, and proof-of-concept alignment
- Collaborate with marketing, product management, solution architects, channel partners, and system integrators
- Act as the voice of the customer internally, providing feedback on market needs, competitive positioning, pricing strategy, contract negotiation, and large-scale deal structuring
Requirements
What you’ll need- 10+ years of sales experience in broadcast, media technology, or live production
- Proven record of managing and expanding large enterprise or strategic accounts
- Proven track record of consistently exceeding sales targets in complex, enterprise-level sales environments
- Experience selling premium or mission-critical broadcast solutions to major broadcasters, sports networks, media organizations, or live event producers
- Deep understanding of broadcast infrastructure, including IP-based and software-defined production workflows, across audio, video, control, and cloud-enabled environments
- Demonstrated success leading long, consultative sales cycles involving complex solutions and multiple technical and business stakeholders
- Strong executive presence with the ability to influence senior decision-makers while engaging credibly with engineering and operations teams
- Excellent communication, negotiation, and presentation skills
- Comfort engaging both C-level and technical stakeholders
- Comfortable operating within a matrixed, global organization and collaborating across regions and functions
- Knowledge of industry standards such as SMPTE ST 2110, NMOS, and cloud-based media workflows preferred
- Skilled in CRM usage, forecasting, and data-driven pipeline and opportunity management
- Collaborative, self-motivated, and effective working independently in a remote, global environment
- Willingness to travel as required to support strategic accounts and business development efforts
Benefits
Comp & perks- Competitive Salary and attractive annual bonus
- 4 Weeks Vacation, plus 12 Holidays
- Employer-sponsored Health Reimbursement Account
- Short & Long Term Disability Insurance
- 401K with Company Match
- Personal growth within an international environment