Senior Lifecycle Marketing Manager

LawnStarter

Senior Lifecycle Marketing Manager using AI, Braze, and experimentation to grow LawnStarter’s lawn and home services marketplace. Owning acquisition, retention, reactivation, messaging, and transactional health across three brands.

Posted 8/22/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer lifecycle marketing, leveraging AI-driven strategies for automation and personalization. Proficient in campaign execution and data analysis to drive customer acquisition, retention, and engagement across multiple brands.

Highest-signal resume keywords

AI Strategy DevelopmentLifecycle Marketing StrategyBraze Campaign ManagementData Analysis and TestingCustomer Acquisition and Retention

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

AI-Powered SystemsLifecycle MarketingCopywritingData InterpretationSegmentationCampaign ExecutionTesting and MonitoringDebugging Messaging IssuesCustomer Journey MappingConversion Optimization

Soft Skills

Independent WorkCollaborationProblem-SolvingAdaptabilityCommunication

Tools & Technologies

BrazeEmail MarketingSMS MarketingIn-App MessagingPush Notifications

Industry Keywords

Customer Lifecycle MarketingCustomer AcquisitionOnboardingRetentionWinback

About the role

Key responsibilities & impact

Own end-to-end customer lifecycle marketing across LawnStarter, Lawn Love, and Home Gnome
Drive measurable growth through customer acquisition, reactivation, and cross-sell expansion
Set the AI strategy for automation, personalization, agents, and human-owned work, then build it
Create the lifecycle marketing strategy and roadmap across lead conversion, onboarding, retention, and winback
Determine message audiences, content, triggers, timing, frequency, and channels
Write copy and build campaigns in Braze across email, SMS, in-app, and push
Develop AI-driven segmentation, personalization, testing, campaign execution, and monitoring capabilities
Partner with the brand team to establish and apply voice and design standards across approximately 1,750 templates and three brands
Monitor transactional messaging and identify, diagnose, and help correct late, duplicate, incorrect, or contradictory messages
Develop the testing roadmap, analyze results, set significance standards, and determine new controls
Collaborate with CRO on customer-message and on-page touchpoints
Work with engineering and support to resolve transactional messaging problems
Deliver year-one improvements in AI capabilities, conversion, retention, test velocity, transactional monitoring, and brand consistency

Requirements

What you’ll need

Daily use of AI and experience building AI-powered systems or workflows that run autonomously
Demonstrated results from advanced AI usage; this is not a role to learn AI on the job
Customer-motivation-led lifecycle marketing approach
Ability to write copy and interpret significance tests
Hands-on experience building canvases in Braze
Ability to formulate hypotheses and change direction based on data
Ability to debug messaging issues through canvases, events, and data, and work with engineering to resolve them
Ability to show and explain lifecycle marketing work and its results
Ability to work independently without direct reports or an agency
Experience across customer acquisition, onboarding, retention, and winback lifecycle marketing

Benefits

Comp & perks

Equity
Medical, dental, and vision
Fully remote (US)
Flexible PTO