Director of Paid Social, Video

LawnStarter

Director of Paid Social & Video leading acquisition strategy across Meta, TikTok, and YouTube for LawnStarter. Focused on full-funnel management and campaign execution with a results-oriented approach.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $205,000 per yearWebsite

About the role

Key responsibilities & impact

Own paid social acquisition for homeowners and service providers
Run campaigns across multiple markets and service categories
Manage the entire funnel from awareness to conversion
Build and lead a team as the channel scales
Develop a repeatable framework for testing and creative management
Actively manage budgets and performance across geographies

Requirements

What you’ll need

Director-level hire
Experience in paid social acquisition management across Meta, TikTok, and YouTube
Hands-on execution and full funnel management
Ability to build campaigns, manage budgets, and analyze performance data
Structured experimenter with clear testing frameworks
Strong cross-functional collaboration skills
Proficiency in using AI tools for performance analysis
Ability to manage two-sided acquisition

Benefits

Comp & perks

Base salary: $175,000 - $205,000
Equity: TBD. This role directly drives company value and we want you invested in the outcome.
Healthcare: Medical, dental, and vision
Fully remote: This role requires deep focus for campaign management and analysis. Work from anywhere in the US.
Unlimited PTO: We focus on results. Take what you need.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social acquisitioncampaign managementfunnel managementperformance analysisbudget managementtesting frameworksdata analysistwo-sided acquisitionexecutioncreative management

Soft Skills

leadershipcross-functional collaborationstructured experimentation