LawnStarter

Senior Product Marketing Manager, Pro Experience

LawnStarter

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $120,000 - $150,000 per year

Job Level

Senior

About the role

  • You'll own how LawnStarter communicates with Pros, across every touchpoint, across the full lifecycle, with a clear goal: more Pros succeeding on the platform.
  • Today, most Pros experience LawnStarter as a job board, work comes in, they do it, they get paid. You'll change that. You're building the communications experience that makes Pros feel like LawnStarter is invested in their success: a platform that helps them grow their business, get better at their craft, and earn more over time. That's the brand you're building, not for homeowners, but for the 10,000+ small business owners who power the marketplace.
  • This isn't a traditional CRM role or a brand role. It's supply-side product marketing. You're designing the communications experience that keeps our supply base activated, informed, motivated, and growing. That means owning the strategy for Pro-facing communications across in-product messaging, community, help content, incentive programs, and internal Pro advocacy with execution support from cross-functional partners.

Requirements

  • You've developed genuine expertise on a supply-side or creator-side user segment by listening directly. Not from dashboards, from conversations, call reviews, community participation, and direct contact. You can name something specific you learned that surprised you and used it to change something internally. This is the most important thing you'll bring to this role. This is unlikely to be a good fit if your "user expertise" is primarily quantitative, data matters, but this role requires knowing things that don't show up in a funnel.
  • You write for real people, not for corporate approval. Your Pro-facing copy is clear, warm, and direct, not full of platform jargon or hollow encouragement. You know the difference between a message that earns attention and one that gets scrolled past, and you have examples you're proud of. This is unlikely to be a good fit if your writing background is primarily internal documents, executive summaries, or B2B content.
  • You connect communications to outcomes. You don't measure success by sends or opens, you ask whether behavior changed. You can trace a message or sequence back to a supply outcome, or explain why you can't yet and what you'd need to measure it. This is unlikely to be a good fit if your analytics stop at engagement metrics.
  • You influence without authority. Your impact runs through Product, Ops, and Support, teams you don't control. You're comfortable building the case, presenting the data, and making it easy for partners to say yes. You've changed how a team made a decision by surfacing insights they didn't have. This is unlikely to be a good fit if you need direct control over execution to feel accountable for outcomes.
  • You build from scratch. No playbook, no existing systems, no defined lanes. You'll design the processes, not just run them. That's energizing to you, not stressful. This is unlikely to be a good fit if you thrive in mature, well-documented environments with established workflows.
  • AI-native. You've used AI tools to scale content creation, synthesize qualitative feedback, or automate communications workflows, and you can show the output. You experiment and iterate, not just prompt. This is unlikely to be a good fit if you treat AI as a novelty or use it only for the occasional first draft.
Benefits
  • Base salary: $120k-$150k
  • Equity: Stock options, Pro supply is one of the most critical levers in the business, and the person who owns how we communicate with that supply is investing in company value directly
  • Healthcare: Medical, dental, and vision coverage
  • Location: Fully remote (US-based), this role requires deep qualitative work, direct Pro listening, and async cross-functional collaboration; remote works because outputs are measured, not hours
  • PTO: Flexible time off policy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingcontent creationcommunication strategyuser researchanalyticsprocess designAI tools usagecommunity engagementincentive program designoutcome measurement
Soft Skills
influence without authoritycollaborationadaptabilityproblem-solvingcreativityempathypresentation skillsactive listeningstrategic thinkingrelationship building