LawnStarter

Head of Product

LawnStarter

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Salary

💰 $180,000 - $210,000 per year

Job Level

Lead

About the role

  • This is not a typical product management role. We're looking for someone to take ProBase and run with it—like a founder, but with the backing of LawnStarter's resources, brand, and marketplace.
  • You'll be an individual contributor with GM-level accountability. Small team, big ownership. You won't be managing a large org; you'll be shipping product, talking to customers, and making the calls that determine whether ProBase succeeds.
  • You're not executing someone else's roadmap. You're building the roadmap, validating it with customers, and iterating fast.
  • You'll be hands-on (writing specs, reviewing designs, prioritizing bugs) while also owning business outcomes (user growth, activation, marketplace conversion).
  • You'll spend real time with pool pros—understanding their workflows, watching them use the product, learning what "simple" actually means to someone working from their truck.
  • Strategy, discovery, execution, go-to-market. You'll work across all of it because that's what early-stage products require.

Requirements

  • You've built products from scratch. You have real experience taking something from zero to one—not inheriting a product at scale and optimizing it. You know what it feels like when nothing exists yet and you have to figure out what to build first.
  • Founder experience is a big plus. If you've started something yourself (even if it failed), you understand the mindset we need. Resourcefulness, ownership, comfort with ambiguity.
  • You're obsessed with customers, not features. You'd rather spend an hour watching a pool pro use their phone than debating product frameworks. You get energy from talking to users, not from internal meetings.
  • You're a clear, direct communicator. You write well. You can explain complex ideas simply. You're comfortable saying "no" with reasons and "I don't know" when you don't.
  • You move fast and fix things. You have a bias for action. You'd rather ship something imperfect and learn than wait for certainty. You're not precious about your ideas.
  • You think in possibilities, not constraints. You're excited about AI and what it unlocks for product experiences. You don't want to copy incumbents—you want to ask "what should this be?" and build something better. You stay curious about emerging tools and approaches.
  • You can go deep on details. You're not above writing a bug report, QA-ing a release, or digging into analytics to understand a drop in activation. IC means IC.
Benefits
  • Equity: Significant equity package—we want you to benefit from ProBase's success
  • Competitive base salary: 180k to 210k USD annually
  • Healthcare: Medical, dental, and vision
  • Fully remote: Work from anywhere in the US
  • Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product developmentroadmap creationspec writingdesign reviewbug prioritizationuser growth strategiesactivation strategiesmarketplace conversionanalyticsQA
Soft Skills
resourcefulnessownershipcomfort with ambiguitycustomer obsessionclear communicationdirect communicationbias for actioncuriosityproblem-solvingadaptability