LawDepot

Checkout Content Manager

LawDepot

full-time

Posted on:

Location Type: Hybrid

Location: Edmonton • Canada

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Manage, lead and coach a team of Checkout Specialists focused on driving conversion and increasing customer lifetime value
  • Own the end-to-end checkout experience, including page flows, pricing presentation, subscriptions, and post-purchase touchpoints
  • Plan, prioritize, and manage the checkout roadmap, balancing quick optimization wins with long-term monetization and product initiatives
  • Review and approve content, layout, and experience changes to improve quality, clarity, and performance
  • Use qualitative and quantitative insights to understand customer behavior and drive improvements across the checkout experience
  • Build and manage a prioritized pipeline of improvements across the checkout journey
  • Set clear priorities, manage workload, and ensure timely delivery of checkout initiatives
  • Partner with analysts to identify opportunities and translate insights into clear, actionable initiatives for the team
  • Oversee and guide the team’s experimentation efforts, ensuring tests are well scoped, executed, and aligned with priorities
  • Partner with Pricing, Analysis, Product, User Experience, Pay Per Click and Engineering teams to align on priorities and deliver coordinated improvements
  • Communicate progress, priorities, and outcomes to stakeholders
  • Identify gaps in the checkout experience and drive continuous improvement initiatives
  • Develop playbooks and best practices to scale successful approaches across the team

Requirements

  • Post-secondary education in Business, Communications, Writing, Marketing, Cognitive Psychology, or other relevant fields
  • Proven experience successfully leading and developing teams
  • Ability to successfully manage complex projects and deliver in alignment with key performance indicators
  • Experience owning workflows, prioritization, and execution across multiple initiatives
  • Demonstrated ability to adapt to an evolving business environment, balancing short-term challenges with a strategic focus on long-term growth
  • Strong background in conversion-focused content, UX, or checkout optimization
  • Understanding of consumer psychology, online marketing, and conversion optimization
  • Experience designing and running A/B testing programs and applying experimentation frameworks
  • Ability to translate business objectives into a structured, prioritized roadmap that delivers measurable outcomes
  • Excellent written and verbal communication skills, capable of aligning stakeholders across teams
  • High attention to detail and commitment to quality
  • Experience leveraging AI tools to improve workflows and efficiency
  • Interest and motivation to grow within the role and take on expanded responsibilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
checkout optimizationA/B testingproject managementconversion-focused contentuser experience (UX)data analysiscustomer behavior analysisworkflow managementperformance metricsexperimentation frameworks
Soft Skills
team leadershipcoachingcommunicationprioritizationadaptabilityattention to detailstrategic thinkingstakeholder alignmentproblem-solvingtime management