Digital Advertising Specialist

Law Offices of Spar & Bernstein, P.C.

Digital Advertising Specialist managing digital campaigns across various platforms for a law firm. Responsible for planning, executing, and optimizing advertising strategies to generate leads and improve brand visibility.

Posted 7/26/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid advertising campaigns across multiple platforms, including Google Ads and Meta, with a strong focus on conversion optimization and performance analysis. Proficient in utilizing analytics tools and maintaining compliance with advertising standards.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementConversion OptimizationGoogle Analytics 4Campaign Performance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AdvertisingPaid SearchPaid SocialBidding StrategiesBudget ManagementKeyword StrategiesTestingLead Quality EvaluationAttribution StandardsProject Management

Soft Skills

Analytical SkillsCopywritingOrganizational Skills

Tools & Technologies

Google Tag ManagerReporting DashboardsUTMsPlatform Pixels

Certifications & Qualifications

Google Ads CertificationMeta Certification

Industry Keywords

Legal IndustryProfessional ServicesAdvertising TrendsCompliance Requirements

About the role

Key responsibilities & impact

Plan, build, manage, and optimize paid campaigns across Google Ads, YouTube, Meta, Reddit, Twitter/X, display networks, and other platforms as applicable.
Develop campaign structures, targeting, keyword strategies, bidding approaches, budgets, and conversion goals based on business objectives.
Monitor performance and budget pacing to improve lead volume, lead quality, cost per lead, conversion rate, and return on ad spend.
Test audiences, keywords, creative, copy, calls to action, landing pages, placements, and bidding strategies.
Collaborate with the Marketing Director and creative team to develop accurate, compelling, and platform-appropriate advertising content.
Maintain conversion tracking, pixels, tags, UTMs, and attribution standards in coordination with technical resources.
Prepare performance reports and translate campaign data into clear findings, recommendations, and next steps.
Coordinate with intake and CRM stakeholders to evaluate lead quality and connect advertising results with consultations and retained clients.
Stay current on platform updates, advertising trends, and compliance requirements.

Requirements

What you’ll need

4+ years of experience in digital advertising, preferably in an agency setting.
Bachelor's degree in marketing, advertising, business, communications, or a related field; equivalent experience will also be considered.
Demonstrated experience managing Google Ads and Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred.
Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion optimization.
Experience with Google Analytics 4, Google Tag Manager, platform pixels, UTMs, and reporting dashboards.
Strong analytical, copywriting, organizational, and project-management skills.
Google Ads, Meta, analytics, or other relevant platform certifications are appreciated.
Experience in the legal industry or other professional services is a plus.
Please be prepared to provide examples of previous advertising campaigns, including your role, platforms managed, and performance results.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Law Offices of Spar & Bernstein, P.C. Website LinkedIn All Job Openings 51 - 200 employees Founded 1958 💼 Consulting 🏥 Healthcare ⚖️ Legal Consulting
Healthcare
Legal Law Offices of Spar & Bernstein, P. C. is a U. S. -based immigration law firm providing comprehensive legal services to individuals and businesses, including citizenship and naturalization, family and employment immigration, deportation and removal defense, asylum and refugee protection, investor and nonimmigrant visas, waivers, DACA, and business immigration solutions like work visas and EB-5/EB-2 investor options. The firm also handles related practice areas such as immigration mandamus litigation and highlights personal injury practice listings; it emphasizes decades of experience, high case volume, and national practice coverage with offices and services listed for many U. S. cities. The firm offers tailored legal representation, media-facing legal insights and news updates, and services for both personal (B2C) and corporate (B2B) immigration needs. Digital Advertising Specialist 🔥 56 minutes ago 🏢🏡 New York City – Hybrid 💵 $70k - $85k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Plan, build, manage, and optimize paid campaigns across Google Ads, YouTube, Meta, Reddit, Twitter/X, display networks, and other platforms as applicable.
Develop campaign structures, targeting, keyword strategies, bidding approaches, budgets, and conversion goals based on business objectives.
Monitor performance and budget pacing to improve lead volume, lead quality, cost per lead, conversion rate, and return on ad spend.
Test audiences, keywords, creative, copy, calls to action, landing pages, placements, and bidding strategies.
Collaborate with the Marketing Director and creative team to develop accurate, compelling, and platform-appropriate advertising content.
Maintain conversion tracking, pixels, tags, UTMs, and attribution standards in coordination with technical resources.
Prepare performance reports and translate campaign data into clear findings, recommendations, and next steps.
Coordinate with intake and CRM stakeholders to evaluate lead quality and connect advertising results with consultations and retained clients.
Stay current on platform updates, advertising trends, and compliance requirements. 🎯 Requirements
4+ years of experience in digital advertising, preferably in an agency setting.
Bachelor's degree in marketing, advertising, business, communications, or a related field; equivalent experience will also be considered.
Demonstrated experience managing Google Ads and Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred.
Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion optimization.
Experience with Google Analytics 4, Google Tag Manager, platform pixels, UTMs, and reporting dashboards.
Strong analytical, copywriting, organizational, and project-management skills.
Google Ads, Meta, analytics, or other relevant platform certifications are appreciated.
Experience in the legal industry or other professional services is a plus.
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