Head of Marketing

Law Offices of Sabrina Li, P.C.

Head of Marketing leading digital strategy, campaigns, and a marketing team for a U.S. immigration law firm.

Posted 8/20/2026full-timeRemote • 🇨🇳 ChinaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong expertise in digital marketing strategies, including SEO, content creation, and analytics, while effectively leading and mentoring a marketing team to achieve business objectives. Proficient in managing marketing campaigns and optimizing performance through data-driven decision-making.

Highest-signal resume keywords

Digital Marketing ExpertiseSEO Strategy and ExecutionTeam Leadership and MentoringWebflow ProficiencyData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOContent StrategyEmail CampaignsAnalyticsWebsite ManagementConversion OptimizationPerformance AnalysisBudget ManagementKPI Monitoring

Soft Skills

Strong Communication SkillsHighly OrganizedProactiveMentoringIndependent Work

Tools & Technologies

Monday.comWebflowGoogle AdsContent Management SystemsAI-Assisted Workflows

Certifications & Qualifications

Bachelor's Degree in MarketingAdvanced Certifications

Industry Keywords

Law Firm MarketingProfessional ServicesRegulated Professional ServicesClient-Centered MessagingLead Quality

About the role

Key responsibilities & impact

Set marketing direction, manage people, and ensure consistent execution across all marketing channels
Oversee a marketing team of three, with potential growth to four team members
Oversee the firm's website, digital campaigns, content systems, and brand presence
Guide the team in translating complex immigration law concepts into clear, client-centered messaging
Supervise and mentor the marketing team, assign priorities, review work for quality, compliance, and effectiveness, and ensure deadlines and KPIs are met
Lead website strategy, including structure, UX, landing pages, and conversion optimization
Ensure content aligns with legal accuracy and business goals
Oversee content creation for video, social media, email, and web platforms
Manage and optimize paid marketing efforts, including Google Ads and landing pages, focusing on lead quality, ROI, and ethical compliance
Direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking
Analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership
Implement systems, workflows, and tools such as Monday.com and AI-assisted workflows
Work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans

Requirements

What you’ll need

5+ years of progressive marketing experience
Preferably experience in law firms, professional services, or agency environments
Proven experience leading and managing a marketing team or function in a U.S.-based company, including delegation, performance oversight, and mentoring
Strong expertise in digital marketing, including SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics
Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization
Demonstrated ability to develop marketing strategy and execute end-to-end campaigns, from planning through performance analysis
Experience managing budgets, timelines, priorities, and team performance in a results-driven environment
Strong written and verbal communication skills, with the ability to review, train, and mentor staff
Data-driven and analytical mindset, with experience using marketing metrics and KPIs to guide decisions
Highly organized, proactive, and capable of working independently in a remote, high-accountability environment
Prior experience in law firm marketing or regulated professional services is a strong plus
Bachelor's degree in Marketing, Communications, or a related field preferred
Advanced certifications are a plus
Mandarin Chinese and/or Spanish proficiency is a plus but not required
Resume/CV highlighting marketing experience, leadership experience, and technical skill set
Portfolio or examples of marketing campaigns, strategic plans, websites, or content initiatives
Practical assessment of relevant abilities
Must overlap 4 hours with U.S. business hours (PST/PDT)

Benefits

Comp & perks

Competitive monthly rate based on experience, leadership level, and scope of responsibility
Remote independent contractor arrangement (contractor responsible for local taxes and compliance)
Flexible schedule with a focus on outcomes and deliverables
Opportunity to build, scale, and lead the firm's marketing function, expand the team, and influence firm-wide strategy
Performance-based bonuses tied to KPIs, lead quality, and departmental success
Full-time role
Overlapping 4 hours with U.S. business hours (PST/PDT) is required