Digital Marketing Specialist

Law Offices of Sabrina Li, P.C.

Digital Marketing Specialist supporting digital marketing initiatives at The Law Offices of Sabrina Li, P.C. Driving measurable growth across key channels with a focus on PPC and SEO strategies.

Posted 5/8/2026full-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and execute PPC and SEO strategies aligned with business and lead generation goals
Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads and social media channels
Conduct keyword research, competitor analysis, and search trend monitoring to identify growth opportunities
Manage on-page, off-page, and technical SEO initiatives, including content optimization, site structure, indexing, and link-building strategies
Support website revamp and optimization projects, including UX improvements, content updates, and performance enhancements
Collaborate with designers, developers, and content team members to ensure SEO and conversion best practices are implemented across digital assets
Plan, create, and optimize email marketing campaigns, including newsletters, promotional campaigns, and lead nurturing sequences
Monitor and improve email marketing performance through segmentation, testing, and conversion optimization strategies
Analyze campaign and website performance data to identify actionable insights and improve ROI, conversions, and engagement
Support the development and optimization of high-performing landing pages, ad creatives, and user journeys
Conduct A/B testing across ads, landing pages, and email campaigns to improve marketing performance
Manage campaign budgets, forecasting, and reporting while ensuring efficient allocation of marketing spend
Stay current with digital marketing trends, platform updates, algorithm changes, and emerging best practices

Requirements

What you’ll need

Minimum 5 years of experience in digital marketing with strong hands-on experience in PPC and SEO
Proven track record of managing and optimizing paid advertising campaigns and improving organic search performance
Experience with tools such as Google Ads, Google Analytics (GA4), Google Search Console (GSC), Ahrefs, SEMrush, or similar platforms
Experience managing email marketing campaigns using platforms such as Mailchimp, HubSpot, Klaviyo, or similar tools
Strong understanding of keyword strategy, bidding models, conversion tracking, and campaign optimization principles
Experience with technical SEO, including site structure, indexing, page speed optimization, and crawlability
Familiarity with website CMS platforms such as WordPress, Webflow, or Shopify, along with basic UX and conversion optimization principles
Strong analytical and problem-solving skills with the ability to interpret performance data and translate insights into actionable strategies
Excellent communication, organization, and project management skills
Experience managing marketing budgets and performance-driven campaigns focused on ROI and growth
Experience working with international or remote teams is preferred
Bachelor’s degree in Marketing, Business, or a related field is preferred, but not required
Bilingual proficiency in Mandarin and/or Spanish is preferred, but not required

Benefits

Comp & perks

Competitive compensation aligned with experience, technical expertise, and marketing capabilities
Performance-based bonuses tied to campaign performance, lead generation, and measurable marketing growth
Flexible, fully remote work environment that supports productivity and work-life balance
Opportunity to contribute directly to high-impact digital marketing and website growth initiatives
Exposure to a collaborative global team with opportunities to shape marketing strategy and optimization efforts
A dynamic and growth-focused environment where innovation, analytical thinking, and strategic problem-solving are highly valued
Long-term growth opportunities with exposure to SEO, PPC, CRO, email marketing, and broader digital acquisition strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPCSEOkeyword researchA/B testingconversion trackingcampaign optimizationtechnical SEOemail marketingcontent optimizationsite structure

Soft Skills

analytical skillsproblem-solving skillscommunication skillsorganization skillsproject management skills