Law Offices of Sabrina Li, P.C.

Marketing Director

Law Offices of Sabrina Li, P.C.

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 $2,000 - $3,000 per month

Job Level

Lead

About the role

  • The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels.
  • You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging.
  • Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met.
  • You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.
  • You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.
  • You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.
  • You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.
  • You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.
  • You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.
  • You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

Requirements

  • 5+ years of progressive marketing experience, preferably in law firms, professional services, or agency environments
  • Proven experience leading and managing a marketing team or function, including delegation, performance oversight, and mentoring
  • Strong expertise in digital marketing, including SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics
  • Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization
  • Demonstrated ability to develop marketing strategy and execute end-to-end campaigns, from planning through performance analysis
  • Experience managing budgets, timelines, priorities, and team performance in a results-driven environment
  • Strong written and verbal communication skills, with the ability to review, train, and mentor staff
  • Data-driven and analytical mindset, with experience using marketing metrics and KPIs to guide decisions
  • Highly organized, proactive, and capable of working independently in a remote, high-accountability environment
  • Prior experience in law firm marketing or regulated professional services is a strong plus
  • Bachelor's degree in Marketing, Communications, or a related field preferred; advanced certifications are a plus
  • Mandarin Chinese and/or Spanish proficiency is a plus but not required
Benefits
  • Competitive monthly rate based on experience, leadership level, and scope of responsibility ($2,000 - $3,000 per month)
  • Remote independent contractor arrangement (contractor responsible for local taxes and compliance)
  • Flexible schedule with a focus on outcomes and deliverables
  • Opportunity to build, scale, and lead the firm's marketing function, expand the team, and influence firm-wide strategy
  • Performance-based bonuses tied to KPIs, lead quality, and departmental success
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOGEOcontent strategysocial mediaemail campaignsanalyticswebsite managementconversion optimizationmarketing strategy
Soft Skills
leadershipmentoringcommunicationorganizational skillsdata-driven mindsetanalytical skillsproactiveindependent workteam performance oversightclient-centered messaging
Certifications
Bachelor's degree in MarketingBachelor's degree in Communicationsadvanced certifications