Marketing Assistant

Law Business Research

Marketing Assistant at Centellic Academy driving engagement and growth through various marketing strategies and campaigns.

Posted 6/15/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define and segment target audiences based on roles and engagement behaviours.
Identify gaps in internal data and propose solutions.
Develop and execute campaigns to attract new users and expand reach across relevant sectors.
Build and adapt marketing plans using templates and performance insights.
Accurate building and proof email campaigns in marketing automation tools (e.g. Pardot), newsletters, social and targeted campaigns.
Monitor performance metrics and use insights to refine outreach strategies.
Test and optimise messaging and strategies across a multitude of platforms (e.g. social media, email campaigns etc) to improve conversion and retention rates.
Stay informed on industry trends to anticipate shifts in audience expectations and behaviour.
Identify growth opportunities through a range of marketing activities and cross-promotional initiatives across products pertaining to the wider company portfolio.
Create and manage email templates using dynamic content, segmentation, and A/B testing.
Maintain and grow member databases, ensuring data accuracy and compliance.
Use lead capture tools including forms, gated content, and CTAs and proactively track lead engagement.
Work closely with sales to share insights and qualifying leads to support conversion efforts.
Plan and execute paid and organic campaigns across platforms (e.g., LinkedIn), using targeting strategies incl matched audiences and lookalike profiles.
Track lead generation and registrations.
Maintain and refine platform content.
Identify and proactively leverage cross-selling opportunities.
Build and maintain event and course landing pages accurately using CMS tools (e.g., Cvent).
Provide tailored solutions for different event formats (e.g., multi-stream, gated access).
Ensure accurate and timely updates across all digital touchpoints.
Become a subject matter expert in specific course categories or brands.
Monitor industry trends and competitor activity.
Identify key faculty members, attendees, and audience segments.
Attend virtual and in-person events to support operations and marketing.
Conduct interviews, coordinate content capture, and network with attendees.

Requirements

What you’ll need

Working knowledge of all key Microsoft office programmes, intermediate level knowledge of Excel and PowerPoint would be beneficial
Collaborative and adaptable approach to working cross-functionally
Strong written and verbal communication skills
Good time management skills, ability to manage multiple projects and meet deadlines
Analytical mindset with attention to detail
Adaptable and agile
Experience in eLearning, education, or digital events is a plus

Benefits

Comp & perks

Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:
**Start of employment:
- Eye care
- Employee Assistance Programme
- A day off for your birthday
After 3 months employment:
- Pension (4% employer contribution and 4% employee contribution)
After 4 months employment:
- Life assurance
After probation:
- Cycle to work scheme
- Season ticket loan
- £350 annual wellbeing allowance to contribute to gym memberships or fitness classes
- Puregym access
- Perks at work platform access
After 1 year service:
- Private healthcare
Additional Perks:
- Company socials
- Access to Employee Affinity Networks
- Mentoring scheme
- Volunteering Day
- Mortgage Advice
- Work from anywhere (2 weeks)
- Generous parental leave
We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page.****‘We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.’ ···

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Hard Skills & Tools

email marketingA/B testingdata analysiscampaign managementlead generationsegmentationmarketing automationcontent managementperformance metricsdigital marketing

Soft Skills

collaborationadaptabilitycommunicationtime managementanalytical mindsetattention to detailproject managementcross-functional teamworkproblem-solvingnetworking