Chief Marketing Officer

• Define and segment target audiences based on roles and engagement behaviours.
• Identify gaps in internal data and propose solutions.
• Develop and execute campaigns to attract new users and expand reach across relevant sectors.
• Build and adapt marketing plans using templates and performance insights.
• Accurate building and proof email campaigns in marketing automation tools (e.g. Pardot), newsletters, social and targeted campaigns.
• Monitor performance metrics and use insights to refine outreach strategies.
• Test and optimise messaging and strategies across a multitude of platforms (e.g. social media, email campaigns etc) to improve conversion and retention rates.
• Stay informed on industry trends to anticipate shifts in audience expectations and behaviour.
• Identify growth opportunities through a range of marketing activities and cross-promotional initiatives across products pertaining to the wider company portfolio.
• Create and manage email templates using dynamic content, segmentation, and A/B testing.
• Maintain and grow member databases, ensuring data accuracy and compliance.
• Use lead capture tools including forms, gated content, and CTAs and proactively track lead engagement.
• Work closely with sales to share insights and qualifying leads to support conversion efforts.
• Plan and execute paid and organic campaigns across platforms (e.g., LinkedIn), using targeting strategies incl matched audiences and lookalike profiles.
• Track lead generation and registrations.
• Maintain and refine platform content.
• Identify and proactively leverage cross-selling opportunities.
• Build and maintain event and course landing pages accurately using CMS tools (e.g., Cvent).
• Provide tailored solutions for different event formats (e.g., multi-stream, gated access).
• Ensure accurate and timely updates across all digital touchpoints.
• Become a subject matter expert in specific course categories or brands.
• Monitor industry trends and competitor activity.
• Identify key faculty members, attendees, and audience segments.
• Attend virtual and in-person events to support operations and marketing.
• Conduct interviews, coordinate content capture, and network with attendees.

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