Lavazza Group

Marketing Product Analyst – Financial Services

Lavazza Group

contract

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Location: 🇮🇹 Italy

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Job Level

Mid-LevelSenior

About the role

  • Supports the implementation and achievement of brand strategy objectives, goals, strategies and measurements (marketing mix, consumer target groups)
  • Executes the established brand marketing plan, implementing ATL and BTL activities in collaboration with other marketing teams
  • Performs market analysis for the brand, including positioning, awareness, penetration, and other KPIs defined by management
  • Ensures marketing and communication activities are aligned to brand strategy and identity
  • Assists management in building and deploying brand marketing plans and ensures brand management activities achieve established objectives
  • Works within the Away from Home Marketing division at Nuvola (HQ in Turin); fixed-term contract

Requirements

  • Degree in Business Administration or Marketing Management
  • Minimum experience in marketing roles, ideally within FMCG, food service, or B2B marketing environments
  • Fluent in Italian and English
  • Good understanding of marketing fundamentals, including brand management, positioning, and marketing mix
  • Proficiency with Microsoft Office (especially Excel and PowerPoint)