Lavazza Group

Single Serve Marketing Associate

Lavazza Group

full-time

Posted on:

Location Type: Hybrid

Location: United States

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About the role

  • Identify main shopper trends to build the SS (Single Serve) category vision and development.
  • Build and articulate compelling selling stories, including yearly priorities, key category trends, and 5Ps direction.
  • Lead analysis of existing portfolio/NPD performance to identify growth drivers and improvement areas.
  • Build SS Assortment guidelines (both for online and offline business), providing the local activation team and Commercial Strategy the base to build customer assortment priorities and distribution targets.
  • Define SS portfolio objectives and establish priority rankings through category assessment and new product development (NPD) opportunity identification.
  • Define key elements and success criteria for each NPD initiative.
  • Coordinate the end-to-end NPD creation process across cross-functional teams to ensure timely and successful launches.
  • Develop pricing, promotional strategy, and volume ambitions aligned with business goals.
  • Constantly interact and build relationships with Global Headquarters counterparts; share with them local North America results, evidence and insights.
  • Align SS brand assets with relevant below-the-line (BTL) tools and match with retail calendars to maximize shopper engagement.
  • Collaborate with brand and shopper marketing teams to ensure consistent messaging across channels.
  • Establish SS shopper KPI objectives at the national level to track performance and drive accountability.
  • Oversee customer activation analysis on a national scale to optimize impact and ROI.
  • Manage sell-out sales force activities at national level, including set-up, coordination, and ongoing support (e.g., IRT, Basemakers).
  • Partner with NA platform, supply chain, demand planning and commercial strategy teams to ensure alignment on NPD timelines and deliverables.
  • Monitor category performance using syndicated data (IRI, Nielsen, etc.).
  • Prepare dashboards and reports to support decision-making and identify SS growth opportunities.
  • Supporting big or national Trade Shows as needed (FMI, Expo West, WAFC, etc.)

Requirements

  • Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field preferred
  • 3+ years trade marketing, shopper marketing experience
  • Strong communication skills
  • Strong proficiency in PPT, Excel
  • Self-starter able to manage multiple priorities simultaneously
  • Strong project management skills
  • Ability to travel as needed up to 33% of time
  • Ability to occasionally lift and/or move up to 50 pounds
Benefits
  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Hybrid Work Schedule
  • Ability to be barista certified
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
  • Flexible business casual dress code - jean friendly!
  • Free coffee, anytime!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
trade marketingshopper marketingnew product developmentcategory assessmentpricing strategypromotional strategydata analysisdashboard preparationKPI establishmentportfolio management
Soft Skills
communication skillsproject managementrelationship buildingself-startermulti-priority management