Manager

• Lead customer-level 4P management in collaboration with cross-functional teams including Lavazza and Broker partners – Sales, Marketing, RGM, Broker Partner.
• Lead monthly category and assortment reviews to identify opportunities and gaps and course correction plans.
• Deliver customer-specific category and brand insights, actions, and course correction plans.
• Coordinate execution of critical promotional periods and ensure readiness.
• Lead monthly internal Customer Business Reviews (CBR) to align on performance and priorities.
• Support Sales Team and Brokers in customer meetings with strategic insights and materials.
• Define and communicate customer planning calendars aligned with Joint Business Planning (JBP) processes.
• Establish quarterly/bi-annual Customer Business Reviews to support strategic mid/long term planning.
• Lead development of customer annual selling stories and support customer meetings as needed.
• Partner with Activation Home associate to define and maintain the Customer Picture of Success (PICOS).
• Align customer activation plans and budget to amplify National Marketing key focus periods and customer key focus periods to drive performance KPIs.
• Evaluate program effectiveness and ROI to recommend optimization strategies for future activations.
• Partner with Activation Home associate and agency to ensure flawless program execution.
• Align with National Category Management on strategic principles and cascade relevant guidance to customer level.
• Manage key stakeholders to ensure alignment and execution to achieve customer objectives and align internal leadership to customer-specific strategies, KPIs, and execution plans – Leadership, Marketing, Sales, RGM, Channel Strategy.
• Contribute to Local/HQ Business Reviews to communicate customer updates, wins, and risks across the organization.
• Collaborate with RGM, Sales, and Finance to establish sustainable customer P&Ls and co-pilot customer planning tools (TPM/Salesforce) in partnership with cross functional team.

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