Manager

• Lead the setup and coordination of market research projects, defining objectives, methodology, and ensuring alignment with business priorities.
• Lead the setup and execution of ad hoc market research projects (shopper and consumer studies).
• Oversee ongoing management of syndicated research databases (Nielsen, Circana) to ensure data integrity and actionable insights.
• Establish and continuously improve Consumer & Shopper Insight processes and ways of working (WoW) to ensure insight-driven decision-making across teams.
• Act as the primary point of contact with HQ CMI, ensuring alignment on methodologies, research priorities, and data-sharing processes.
• Develop and maintain comprehensive sell-out dashboards for internal stakeholders, ensuring monthly updates, data accuracy, and visibility of key performance metrics across channels.
• Analyse sell-out performance drivers to identify trends, opportunities, and risks impacting brand and category growth across Retail and eRetail channels.
• Define peer set and monitor competitor performance to inform strategic decision-making.
• Continuously track consumer and category trends to shape long-term Category Vision and growth strategy.
• Lead insights discussions during business reviews, translating analysis into actionable recommendations that inform portfolio strategy and commercial decision-making.
• Craft compelling selling stories that articulate yearly priorities, key category trends, and 5Ps direction.
• Partner with cross-functional teams to translate insights into effective commercial strategies and execution plans.

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