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Laurel

Integrated Marketing Manager

Laurel

Integrated Marketing Manager responsible for regional B2B campaigns for a leading AI Time platform serving professional services. Collaborate with Sales to optimize campaign performance and drive pipeline in North America.

Posted 7/24/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $170,000 - $180,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B field marketing and campaign management, with a strong focus on executing multi-channel campaigns and events that drive pipeline growth. Proficient in account-based marketing strategies and performance measurement, ensuring alignment with sales priorities and regional market needs.

Highest-signal resume keywords
B2B Field MarketingCampaign ManagementAccount-Based MarketingProject ManagementEvent Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Multi-Channel Campaign ExecutionCampaign Performance MeasurementField Event ManagementPipeline DevelopmentRegional Marketing Strategy
Soft Skills
Detail OrientationCollaborationCommunication
Tools & Technologies
ABM PlatformsCRMMarketing Automation
Industry Keywords
Professional Services MarketingLegal MarketingFinancial Enterprise Marketing

About the role

Key responsibilities & impact
  • Own the regional outcome of the three campaign verticals across North America, against the Integrated Marketing Lead's strategy.
  • Localize campaign content, assets, and experiences for the NA market and target accounts.
  • Plan and run field activity: regional events, account-based programs, and in-market touchpoints aligned to the journey.
  • Partner with sales in-region to align campaigns to pipeline priorities and target accounts.
  • Coordinate with Brand and Product Marketing so campaigns carry the right voice, narrative, and positioning.
  • Track campaign performance in-region and feed results back to Integrated Marketing and Growth & Analytics for optimization.

Requirements

What you’ll need
  • 4+ years of B2B field marketing, campaign management, or integrated/regional marketing.
  • A track record of executing multi-channel campaigns and field events that drive pipeline in a defined region or set of accounts.
  • Experience planning and running events end to end: conferences, field dinners, account-based programs, and owned events.
  • Comfort working hand-in-hand with Sales on target accounts and pipeline priorities.
  • Strong project management: you can run multiple campaigns and events at once without dropping details.
  • Familiarity with account-based marketing and measuring campaign performance in-region.
  • Nice to Have: Experience marketing to professional services, legal, or financial enterprise buyers.
  • Experience supporting enterprise or account-based sales motions.
  • Familiarity with ABM platforms (e.g. 6sense), CRM, and marketing automation.
  • Willingness to travel within the region for events and field activity.

Benefits

Comp & perks
  • Great employee benefits, including equity and 401K
  • Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team
  • An opportunity to perform at your best while growing, making a meaningful impact on the company's trajectory, and embodying our core values: understanding your "why," dancing in the rain, being your whole self, and sanctifying time