Product Marketing Manager

Laurel

Product Marketing Manager creating sales enablement tools for professional services firms. Supporting competitive intelligence and translating technical capabilities into value-driven messaging.

Posted 7/24/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $170,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing and sales enablement, with a strong ability to create impactful sales assets and translate technical capabilities into compelling messaging for diverse audiences. Proven track record in competitive intelligence and collaboration with sales teams to enhance enablement content.

Highest-signal resume keywords

B2B Product MarketingSales EnablementTechnical FluencyContent CreationCompetitive Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Enablement AssetsPitch DecksBattlecardsOne-PagersDemo ScriptsObjection-Handling GuidesSolution BriefsData SheetsFeature LaunchesValue-Based Messaging

Soft Skills

Strong WritingStorytellingCollaborative Working Style

Industry Keywords

B2BProduct MarketingSalesCompetitive IntelligenceField-Ready Material

About the role

Key responsibilities & impact

Develop strong technical command of the product: features, capabilities, integrations, and how they map to buyer needs.
Build and maintain sales enablement assets — pitch decks, battlecards, one-pagers, demo scripts, and objection-handling guides — under the team's positioning framework.
Translate technical capability into clear, value-based messaging for both technical and business audiences.
Support competitive intelligence: track competitors and adjacent solutions, and keep battlecards and comparison material current.
Partner with sales to understand field gaps and turn them into enablement content; help onboard and ramp reps on positioning.
Contribute to solution briefs, data sheets, and feature launches.
Keep enablement content organized, current, and easy for sales to find and use.

Requirements

What you’ll need

4+ years of B2B product marketing, sales enablement, or a closely related role.
Technical fluency: comfort going deep on a software product and explaining it simply to different audiences.
A track record of building sales enablement assets that reps actually use — decks, battlecards, one-pagers, demo scripts.
Strong writing and storytelling, with the discipline to work inside an established positioning and messaging framework.
Familiarity with competitive intelligence and translating it into field-ready material.
A collaborative working style and a habit of staying close to the sales team and the field.

Benefits

Comp & perks

Great employee benefits, including equity and 401K
Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team
Comprehensive benefits package for qualified employees, including health and wellness programs, paid time off, and retirement planning options