CRM & Lifecycle Marketing Manager

Laundryheap

CRM & Lifecycle Marketing Manager leading Laundryheap's lifecycle messaging programme and retention strategy. Focusing on customer engagement through multiple channels to increase repeat orders and subscription rates.

Posted 6/18/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead Laundryheap's lifecycle messaging programme
Own the strategy that turns first-time customers into regulars, and regulars into subscribers
Build the programme from the ground up including strategy, architecture, and channel mix
Manage a Customer Lifecycle Executive responsible for sequence execution and optimisation across multiple channels

Requirements

What you’ll need

5+ years in B2C lifecycle, retention or CRM marketing, ideally in a consumer app or marketplace
Hands-on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar)
Proven experience running CRM experiments: A/B tests on sequences, timing, copy and segmentation, and translating results into programme decisions
Experience running lifecycle programmes across more than one channel, email and push plus at least one of SMS or WhatsApp
Comfortable writing your own briefs and copy
Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis
Understands suppression logic, exit conditions and sequence architecture; not just campaign sends

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Laundryheap Website LinkedIn All Job Openings 51 - 200 employees 👥 B2C 🚗 Transport 💰 Series A on 2021-02 B2C
Transport
Consumer Services Laundryheap is a global laundry and dry cleaning service that offers delivery within 24 hours. Customers can access their service through a mobile app, which is available in various languages across multiple countries including those in Europe, the Americas, Asia/Pacific, and the Middle East. With a focus on convenience and rapid service, Laundryheap serves a wide range of international markets. CRM & Lifecycle Marketing Manager 🔥 1 hour ago 🏢🏡 London – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Lead Laundryheap's lifecycle messaging programme
Own the strategy that turns first-time customers into regulars, and regulars into subscribers
Build the programme from the ground up including strategy, architecture, and channel mix
Manage a Customer Lifecycle Executive responsible for sequence execution and optimisation across multiple channels 🎯 Requirements
5+ years in B2C lifecycle, retention or CRM marketing, ideally in a consumer app or marketplace
Hands-on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar)
Proven experience running CRM experiments: A/B tests on sequences, timing, copy and segmentation, and translating results into programme decisions
Experience running lifecycle programmes across more than one channel, email and push plus at least one of SMS or WhatsApp
Comfortable writing your own briefs and copy
Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis
Understands suppression logic, exit conditions and sequence architecture; not just campaign sends Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs CRM Manager 🔥 3 hours ago Steer 201 - 500 🚗 Transport Website LinkedIn All Job Openings CRM Manager implementing and optimizing CRM systems for business development in professional services. Collaborating with teams to improve data quality and user adoption across regions. 🏢🏡 London – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success 🇬🇧 UK Skilled Worker Visa Sponsor Strategic Customer Success Manager 🔥 23 hours ago Smartnumbers 51 - 200 🔒 Cybersecurity 🤖 Artificial Intelligence 🤝 B2B Website LinkedIn All Job Openings Customer Success Manager driving strategic relationships and revenue growth for Smartnumbers' fraud prevention solutions. Ensuring customers achieve maximum value and adoption from services offered. 🏢🏡 London – Hybrid 💵 £60k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success CRM & VOD Media Executive 🕒 Yesterday ITV 5001 - 10000 📱 Media 👥 B2C Website LinkedIn All Job Openings CRM & VOD Media Executive planning and delivering media activities. Collaborating with marketing, media and creative roles to support ITV's campaigns. 🏢🏡 London – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success 🇬🇧 UK Skilled Worker Visa Sponsor Customer Success Specialist – Onboarding 🕒 2 days ago Pearson VUE 1001 - 5000 📚 Education 🛍️ eCommerce ☁️ SaaS Website LinkedIn All Job Openings Specialist, Customer Onboarding responsible for guiding customers through onboarding frameworks. Ensuring early value realization and supporting a portfolio of active onboarding engagements at Pearson. 🏢🏡 London – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 🏆 Customer Success CRM Growth Manager 🕒 2 days ago Paysend 201 - 500 💳 Fintech 👥 B2C 🛍️ eCommerce Website LinkedIn All Job Openings CRM Growth Manager enhancing customer journey optimization through Braze expertise at Paysend. Collaborating across teams for data-driven marketing strategies and campaign execution. 🏢🏡 London – Hybrid 💰 Venture Round on 2021-12 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success 🇬🇧 UK Skilled Worker Visa Sponsor View More Customer Success Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

B2C lifecycle marketingretention marketingCRM marketingautomated sequencesA/B testingsegmentationcopywritingdata analysiscohort analysissequence architecture

Soft Skills

strategic thinkingleadershipcommunicationoptimizationproblem-solvingcreativitycollaborationadaptabilityanalytical thinkingproject management