Product Marketing Manager

LaunchDarkly

Product Marketing Manager translating market narratives into pipeline and revenue through collaboration on product launches, content, and sales enablement efforts. Working with campaigns and product teams to optimize market performance.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $103,000 - $167,000 per yearWebsite

About the role

Key responsibilities & impact

Support product launches across the platform: coordinate timelines, messaging, and sales enablement materials so launches ship on schedule and reps have what they need to sell
Participate in GTM learning loops: partner with campaign and digital marketing teams to execute tests across ads, sales plays, and campaigns; synthesize results and surface findings to inform next steps
Develop content that supports awareness and pipeline: write launch content, blog posts, ebooks, and SEO/GEO-driven assets that reinforce positioning and support demand generation efforts
Maintain messaging consistency: update narrative and messaging across customer touchpoints as positioning evolves, coordinating with sales, campaigns, and product to ensure alignment
Collaborate with sales, enablement, and campaigns: work with AEs and cross-functional partners to identify where deals stall and contribute assets and plays that address needs
Track the customer journey: monitor how prospects move from awareness to pipeline, identify where conversions drop off in the funnel, flag findings to the appropriate teams for resolution, and contribute to solutions that address gaps
Contribute to scalable GTM assets: document what works and help develop templates, talk tracks, and repeatable resources that improve team effectiveness

Requirements

What you’ll need

5+ years in product marketing, GTM, sales enablement, or a related B2B SaaS role
Track record of building trust with sales and influencing cross-functional partners
Proven ability to take ambiguous problems and drive them to completion
Strong writing skills and high-bar for quality content, with examples that drove measurable business outcomes
Hungry to learn, picks up new concepts quickly, and takes feedback as fuel.
Bonus: Technical background or experience marketing to developer or engineering audiences
Bonus: Experience in developer tools, DevOps, or technical B2B SaaS
Bonus: Hands-on experience with AI tools and building AI-powered workflows

Benefits

Comp & perks

Restricted Stock Units (RSUs)
Health insurance
Vision insurance
Dental insurance
Mental health benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingGTMsales enablementcontent developmentSEOdata analysiscampaign executionpipeline managementtemplate developmentAI tools

Soft Skills

collaborationinfluencingproblem-solvingwritingadaptabilitylearning agilitytrust-buildingcommunicationfeedback receptivenesscreativity