LaunchDarkly

Senior Marketing Data Manager

LaunchDarkly

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own Marketing Data Strategy, Architecture & CDP Ecosystem: Define and lead the end-to-end marketing data framework across collection, integration, unification, governance, activation, and measurement.
  • Ensure Data Integrity, Governance & Compliance: Establish lifecycle definitions, taxonomy standards, validation rules, identity frameworks, and consent management processes.
  • Build a Unified Account & Buying Group Model: Design and maintain a trusted single view of the account and buying committee.
  • Lead Measurement & Attribution Strategy: Define and evolve multi-touch attribution models, funnel measurement standards, and closed-loop revenue reporting.
  • Generate Strategic Insights & Business Recommendations: Translate unified marketing and GTM data into actionable analytical insights.
  • Drive Cross-Functional Impact & Continuous Improvement: Partner across Marketing, RevOps, Sales, Finance, and Data teams to align systems and processes.

Requirements

  • Typically requires 12+ years of experience, or equivalent depth of expertise in Marketing data management or related GTM operational roles.
  • Deep expertise in CRM, marketing automation, CDP ecosystems, identity resolution, segmentation strategy, and attribution modeling.
  • Strong understanding of B2B marketing data architecture, governance, analytics, and GTM operations.
  • Demonstrated experience leading complex, cross-functional initiatives that impact an entire function or organization.
  • Advanced analytical skills with the ability to evaluate ambiguous problems, synthesize disparate data sources, and provide clear direction.
  • Proven ability to generate analytical insights and translate findings into strategic business recommendations that influence senior stakeholders.
  • Ability to act independently, define new methods and procedures, and operate effectively in high-impact, high-ambiguity environments.
  • Excellent executive communication and stakeholder management skills.
  • High level of ownership, accountability, and sound judgment consistent with scope of role.
Benefits
  • Restricted Stock Units (RSUs)
  • Health, vision, and dental insurance
  • Mental health benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing data strategydata architectureCDP ecosystemsidentity resolutionsegmentation strategyattribution modelingdata governanceanalyticsmulti-touch attributionfunnel measurement
Soft Skills
analytical skillsexecutive communicationstakeholder managementindependenceproblem-solvingstrategic thinkingcross-functional collaborationownershipaccountabilityjudgment