Lead Data Scientist, AdTech

Launch Potato

Lead Data Scientist focusing on adtech and driving measurable revenue efficiency through data science. Collaborate with global teams and stakeholders to create ML solutions that enhance business impact.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

AWSCloudPythonSQL

About the role

Key responsibilities & impact

Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency.
This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.
You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time.
Your primary metric is ROAS.
Deliver buying models that maintain positive ROAS and quality
Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth.
Establish trusted, direct partnership with vertical business stakeholders.
Produce trusted output: validated, documented, low correction burden.
Identify and leverage net-new modeling opportunities the business has not flagged.

Requirements

What you’ll need

Proven experience in digital marketing, performance marketing, or the leadgen industry
Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
Strong modeling fundamentals: the ability to build effective models that drive business impact
Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
Expert Python and SQL
5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact.

Benefits

Comp & perks

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Modeling FundamentalsAdtech AlgorithmsLead Generation ModelingReinforcement LearningRecommendation SystemsFunnel OptimizationLTV Modeling

Soft Skills

Stakeholder EngagementPartnership BuildingCommunication