Head of Growth, Performance Video

Launch Potato

Head of Growth managing performance video strategies across platforms such as YouTube at Launch Potato. Own execution and scaling of campaigns in a high-growth digital media environment.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.
Build, optimize, and scale campaigns yourself while creating the systems and playbooks.
Target: 2x annualized run rate in year one at a minimum 110% ROAS.
Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks.
Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics, then expand into new insurance and financial services verticals to drive incremental growth.
Build campaigns that drive both leads and inbound calls.
Own creative from a performance lens.

Requirements

What you’ll need

8+ years managing high-growth performance marketing portfolios.
3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year.
Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace.
Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok.
Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems.
Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling).
Must be comfortable living in-platform and building campaigns directly (campaign architecture, audience and bidding strategy, conversion event setup, testing design, budget pacing, daily optimization), not managing from a distance.
Exceptional, proactive written and verbal communication; comfortable presenting insights and influencing decisions through Slack, Zoom, and executive-facing updates.

Benefits

Comp & perks

Competitive salary
Profit-sharing bonus
Competitive benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingcampaign architectureaudience strategybidding strategybudget allocationconversion eventsfunnel optimizationscaling trafficmonetization dynamicsperformance modeling

Soft Skills

written communicationverbal communicationpresentation skillsproactive mindsetinfluencing decisions