Director, Messaging Reactivation

Launch Potato

Director of Messaging Reactivation managing revenue performance through email reactivation for Launch Potato's brand portfolio. Leading a team while staying hands-on with strategy and execution.

Posted 5/26/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

email sending infrastructureIP warmingdomain reputationfeedback loopsthrottlingengagement scoringaudience segmentationbehavioral targetingSQL proficiencyperformance optimization

Soft Skills

people leadershipcoachingcommunicationstrategic decision-makingoperational decision-makingteam developmenthands-on contributionsplayer-coach model

Industry Keywords

deliverabilityrevenue ownershipaudience identificationreputation recoveryhigh volume email operationsdata fluencyexecutive leadership presentation

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

The Director of Messaging Reactivation owns the strategy, execution, and revenue performance of all reactivation efforts across Launch Potato's brand portfolio
This role is responsible for bringing dormant audiences back into active monetization through email, with full ownership of the revenue those efforts produce
You will manage the end-to-end reactivation lifecycle: audience identification and scoring, sending infrastructure and deliverability, and performance optimization
Reporting to the Chief Digital Officer, you'll lead and develop a team while remaining deeply involved in day-to-day execution
This role carries full ownership of a growing revenue line, with the autonomy to make strategic and operational decisions in real time
You'll be responsible for your team's performance, growth, and output, coaching and developing direct reports while continuing to drive results through your own hands-on contributions
We're looking for a leader who thrives in a player-coach model: someone who can build and elevate a team without stepping away from the work itself.

Requirements

What you’ll need

Deep, hands-on experience with email sending infrastructure at the ESP level: IP warming, domain reputation, feedback loops, throttling
Track record managing deliverability across major ISPs, including warmup programs and reputation recovery
Experience designing engagement scoring, audience segmentation, or behavioral targeting systems (not just executing against existing models)
Proven revenue ownership: you have been directly accountable for a revenue line, not a process or channel
Experience operating email at high volume with a clear understanding of the operational and reputational risks at scale
Strong data fluency: SQL proficiency, direct work with data teams, comfort building and validating scoring models
People leadership experience: you have managed direct reports with accountability for their development and output
Communication skills to present performance and strategy to executive leadership clearly and concisely.

Benefits

Comp & perks

Base salary is set according to market rates for the nearest major metro
Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits
Launch Potato is a performance-driven company