Product Manager, Marketing Automation

Launch Potato

Product Manager, Marketing Automation managing Salesforce Marketing Cloud strategy, bridging CRM and engineering teams for business growth and customer engagement.

Posted 5/14/2026full-timeManhattan Beach • California • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $150,000 per yearWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
Establish scalable frameworks for journey orchestration, personalization, and automation
Define platform standards, guardrails, and best practices to ensure consistent execution
Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
Translate business objectives into clear product requirements and prioritized backlogs
Partner with Solution Architecture to define aligned implementation approaches
Drive alignment across technical and non-technical stakeholders
Own the end-to-end data flow strategy across the Salesforce Marketing Cloud ecosystem
Ensure data quality, segmentation logic, and personalization accuracy
Define integration requirements between SFMC and enterprise systems
Establish governance standards for data usage, privacy, and compliance
Evaluate and prioritize new platform capabilities, including AI-driven personalization
Drive continuous improvement to increase platform efficiency and scalability
Oversee the campaign development lifecycle from strategy through execution and analysis
Implement A/B testing frameworks and optimization strategies

Requirements

What you’ll need

5+ years of hands-on Salesforce Marketing Cloud experience
Advanced knowledge of email marketing best practices and compliance
Proficiency in SQL and AMPscript
Experience with APIs and enterprise data integrations
Proven experience translating business needs into scalable solutions
Strong understanding of customer lifecycle marketing and segmentation
Experience with CRM systems, loyalty programs, and CDPs
Strong cross-functional stakeholder management skills
Ability to communicate complex technical concepts to business audiences
Experience working in agile product and engineering environments

Benefits

Comp & perks

Equal Employment Opportunity
Reasonable Accommodation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Salesforce Marketing CloudSQLAMPscriptAPIsdata integrationsA/B testingemail marketingpersonalizationjourney orchestrationcampaign development

Soft Skills

stakeholder managementcommunicationcross-functional collaborationbusiness translationproblem-solvingstrategic thinkingdata quality assurancecontinuous improvementorganizational skillsleadership