Paid Media Specialist, Social

Launch Potato

Paid Media Specialist managing social and native ad campaigns at Launch Potato. Supporting growth and optimizing performance in a remote LATAM role.

Posted 4/30/2026full-timeRemote • 💃 Anywhere in Latin AmericaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
Execute and manage social and native ad campaigns across platforms such Meta and Taboola
Monitor daily performance metrics and implement optimizations to creative, bids, and placements
Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
Conduct competitor research and performance audits to surface new testing opportunities
Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
Maintain campaign documentation and update performance trackers regularly to support team throughput.

Requirements

What you’ll need

Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
Proven ability to monitor and optimize campaign performance using data
Strong attention to detail with a focus on executional excellence and task management
Ability to collaborate across functions and communicate clearly in a remote work environment
Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns.

Benefits

Comp & perks

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
Compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social ad campaignsnative ad campaignscampaign optimizationperformance metrics monitoringcreative testingcopy iterationimage/video swapscompetitor researchperformance auditsdata analysis

Soft Skills

attention to detailexecutional excellencetask managementcollaborationclear communicationpositivityadaptabilitywillingness to embrace change