Launch Potato

Paid Media Lead

Launch Potato

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Lead Launch Potato’s paid media strategy for FinanceBuzz across Google’s advertising ecosystem including Search, Performance Max, YouTube, Display, and Demand Gen/Discovery, driving profitable growth and operational excellence.
  • Combine strategic leadership with hands-on execution, personally overseeing high-impact campaigns, testing roadmaps, and optimization strategies.
  • Partner with existing media managers to plan and allocate resources to execute on your campaign strategies.
  • Identify scalable opportunities, improve efficiency, and strengthen Launch Potato’s competitive position in performance marketing.
  • This is a high-impact, high-visibility role with direct influence over budgets, strategy, and our intention is for you to grow to manage your own team.
  • Partner with senior leadership to shape the future of our paid media roadmap while setting new standards for analytical depth, automation, and executional precision.

Requirements

  • Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen spanning multiple verticals.
  • Deep analytical expertise with BI tools (Looker, Google Analytics, etc.) plus advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.)
  • Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Google’s full ecosystem.
  • Ability to leverage audience, creative, and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics.
  • Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads.
  • Exceptional communication and collaboration skills; able to influence decision-making across creative, analytics, and executive teams.
  • Leadership experience mentoring and developing paid media teams.
  • 6+ years managing large-scale digital media portfolios in affiliate marketing or lead generation ($20M+/year), including 2+ years in a leadership or people management role.
Benefits
  • profit-sharing bonus
  • competitive benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsSearchPerformance MaxYouTubeDisplayDemand GenDiscoveryBI toolsExcelGoogle Sheets
Soft Skills
analytical expertisecommunication skillscollaboration skillsleadershipmentoringinfluencing decision-makingstrategic leadershipexecutional precisionresource allocationcampaign optimization