Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.
Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights.
Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
Propose and implement design process improvements that enhance experimentation velocity and design scalability.
Requirements
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
Hands-on experience collaborating with developers and executing A/B tests for CRO
Excellent communicator with the ability to present design rationale across technical and non-technical audiences.
Benefits
Performance-driven company
Profit-sharing bonus
Competitive benefits
Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.