Senior Customer Campaigns – Advocacy Manager

Lattice

Sr. Customer Campaigns & Advocacy Manager driving expansion campaigns and customer advocacy at Lattice.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $121,000 - $151,500 per yearWebsite

About the role

Key responsibilities & impact

Own the strategy and execution of multi-channel campaigns (email, in-app, webinars, events) that drive handraisers and influence expansion pipeline.
Partner with RevOps to identify high-propensity segments and define targeted campaign motions.
Build and scale our advocacy engine, including G2 reviews, customer references, stories, and testimonials.
Partner with Product Marketing to translate customer outcomes into compelling proof points.
Equip CAMs with ready-to-use campaign kits, messaging, and customer proof to drive account growth.
Define success metrics across campaigns and advocacy (pipeline influenced, handraisers, review velocity, reference utilization).

Requirements

What you’ll need

5–7+ years of experience in product marketing, customer marketing, lifecycle marketing, or advocacy programs (B2B SaaS strongly preferred)
Proven track record of driving pipeline through customer campaigns or demand generation
Experience building or scaling customer advocacy programs (G2, references, case studies, etc.)
Strong messaging and positioning skills — able to translate product capabilities into customer value and compelling stories
Skilled in campaign operations and marketing automation tools (Marketo, Salesforce, etc.)
Strong cross-functional collaborator across Sales, Customer Success, RevOps, and Product Marketing
Analytical and outcome-oriented, with the ability to connect programs to pipeline and revenue impact
Highly organized and able to manage multiple programs and stakeholders simultaneously

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life, AD&D, and Disability Insurance
Emergency Weather Support
Wellness Apps
Paid Parental Leave
Paid Time off inclusive of holidays and sick time
Commuter & Parking Accounts
Lunches in the Office
Internet and Phone Stipend
One time WFH Office Set-Up Stipend
401(k) retirement plan
Financial Planning
Learning & Development Budget

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcustomer marketinglifecycle marketingadvocacy programscampaign operationsdemand generationcustomer advocacy programsmessagingpositioninganalytics

Soft Skills

cross-functional collaborationorganizational skillsoutcome-orientedcommunication skillsstorytelling