Technical Sales Representative

LATICRETE International

Technical Sales Representative creating demand for LATICRETE products through education and customer relationships. Working closely with various clients including distributors, contractors, and architects.

Posted 7/15/2026full-timeRemote • Utah • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building professional partnerships and conducting product training, with a strong focus on customer satisfaction and market knowledge. Proficient in utilizing Microsoft Office tools and Salesforce to enhance sales and communication efforts.

Highest-signal resume keywords

Sales ExperienceProduct Application ExperienceLocal Market KnowledgeStrong Organizational SkillsSpanish Language Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Knowledge TrainingTechnical SupportSales Strategy DevelopmentMarket AnalysisCustomer Relationship Management

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationListening SkillsSelf-MotivationInterpersonal Skills

Tools & Technologies

Microsoft Office SuiteSalesforcePowerPointExcelOutlook

Certifications & Qualifications

Industry Training Certifications

Industry Keywords

Construction IndustryDistributorsContractorsGeneral ContractorsArchitects

About the role

Key responsibilities & impact

Create awareness, education and demand for LATICRETE products
Promote relationships and build trust with distributors, contractors, GCs, architects, etc.
Conduct product knowledge training, including product usage demos (hands-on and PowerPoint)
Review stocking profiles with distribution to maximize sales in local market
Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings
Help customers identify the best systems and products to meet their application needs
Perform job site visits to provide technical support such as product installation training
Actively participate in social media groups and communications as appropriate with customers
Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction
Attend industry events such as trade shows, local and national professional organization events.

Requirements

What you’ll need

Bachelor's degree or equivalent related work experience
3+ years of related work experience in Sales or in the Construction industry
Demonstrated success building and cultivating long term professional partnerships
Industry training and certifications highly desired
Product application experience a plus
Local market knowledge highly desired
High level of self-motivation
Strong organizational skills
Strong written, verbal and listening skills including ability to present to large audiences
Spanish language skills strongly desired
Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams
Knowledge of Salesforce a plus.

Benefits

Comp & perks

Medical
Dental
Vision
401k
Tuition reimbursement
13 paid holidays in addition to paid vacation and sick time
Flexible spending
Life Insurance, AD&D and Supplemental Insurance