Technical Sales Representative

LATICRETE International

Technical Sales Representative at LATICRETE driving demand for construction products through education and relationship-building. Collaborating with contractors, architects, and distributors to enhance sales performance.

Posted 7/15/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales and relationship building within the construction industry, with a focus on product application and technical support. Proficient in developing business plans and conducting training sessions to enhance product knowledge and drive sales.

Highest-signal resume keywords

Sales ExperienceRelationship BuildingProduct Application KnowledgeTerritory Business PlanningSpanish Language Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesProduct ApplicationTechnical SupportTrainingMarket Analysis

Soft Skills

Self-MotivationOrganizational SkillsCommunication Skills

Tools & Technologies

Microsoft OfficeSalesforce

Certifications & Qualifications

Industry Training Certifications

Industry Keywords

Construction IndustryDistributionContractorsArchitectsProduct Knowledge

About the role

Key responsibilities & impact

Create awareness, education and demand for LATICRETE products.
Drive sales through distribution outlets, contractors, architects/designers, end users and builders by establishing lasting partnerships.
Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust.
Conduct product knowledge training, including product usage demos (hands-on and PowerPoint).
Review stocking profiles with distribution to maximize sales in local market.
Conduct business overview meetings, presentations, distributor success plan meetings.
Help customers identify the best systems and products to meet their application needs.
Perform job site visits to provide technical support such as product installation training.
Actively participate in social media groups and communications as appropriate with customers.
Develop a thorough Territory Business Plan to maximize the opportunities.

Requirements

What you’ll need

Bachelor's degree or equivalent related work experience.
3+ years of related work experience in Sales or in the Construction industry.
Demonstrated success building and cultivating long term professional partnerships.
Industry training and certifications highly desired.
Product application experience a plus.
Local market knowledge highly desired.
High level of self-motivation.
Strong organizational skills.
Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities.
Strong written, verbal and listening skills including ability to present to large audiences.
Spanish language skills strongly desired.
Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams.
Knowledge of Salesforce a plus.

Benefits

Comp & perks

Medical
Dental
Vision
401k
Tuition reimbursement
13 paid holidays in addition to paid vacation and sick time
Flexible spending
Life Insurance, AD&D and Supplemental Insurance