Technical Sales Representative

LATICRETE International

Technical Sales Representative creating demand for LATICRETE products through sales strategies and customer education. Collaborating with distributors, contractors, and architects for lasting partnerships.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Create awareness, education and demand for LATICRETE products.
Drive sales through distribution outlets, contractors, architects/designers, end users and builders by establishing lasting partnerships.
Conduct product knowledge training, including product usage demos (hands-on and PowerPoint).
Review stocking profiles with distribution to maximize sales in local market.
Help customers identify the best systems and products to meet their application needs.
Perform job site visits to provide technical support such as product installation training.
Actively participate in social media groups and communications as appropriate with customers.
Develop a thorough Territory Business Plan to maximize opportunities and ensure the territory meets or exceeds revenue targets.
Work with internal departments to resolve issues to ensure customer satisfaction.
Attend industry events such as trade shows, representing LATICRETE as a resource for product knowledge.

Requirements

What you’ll need

Bachelor's degree or equivalent related work experience.
3+ years of related work experience in Sales or in the Construction industry.
Demonstrated success building and cultivating long term professional partnerships.
Industry training and certifications highly desired.
Product application experience a plus.
Local market knowledge highly desired.
High level of self-motivation.
Strong organizational skills.
Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities.
Strong written, verbal and listening skills including ability to present to large audiences.
Spanish language skills strongly desired.
Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams.
Knowledge of Salesforce a plus.

Benefits

Comp & perks

Medical
Dental
Vision
401k
Tuition reimbursement
13 paid holidays in addition to paid vacation and sick time
Flexible spending
Life Insurance
AD&D and Supplemental Insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product application experiencesalestechnical supportproduct knowledge training

Soft Skills

self-motivationorganizational skillsrelationship buildingcommunication skillspresentation skills

Certifications

industry training and certifications