Technical Sales Representative

LATICRETE International

Technical Sales Representative creating awareness and demand for LATICRETE products. Driving sales through distribution outlets and establishing partnerships in the construction industry.

Posted 6/2/2026full-timeRemote • Alabama • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Creates awareness, education and demand for LATICRETE products
Drives sales through distribution outlets, contractors, architects/designers, end users and builders
Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust
Conduct product knowledge training, including product usage demos (hands-on and PowerPoint)
Review stocking profiles with distribution to maximize sales in local market
Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings
Help customers identify the best systems and products to meet their application needs
Perform job site visits to provide technical support
Actively participate in social media groups and communications as appropriate with customers
Develop a thorough Territory Business Plan to maximize the opportunities
Work with territory partner, manager, and other teammates to share ideas to better service territory
Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction
Attend industry events such as trade shows, local and national professional organization events

Requirements

What you’ll need

Bachelor's degree or equivalent related work experience
3+ years of related work experience in Sales or in the Construction industry
Demonstrated success building and cultivating long term professional partnerships
Industry training and certifications highly desired
Product application experience a plus
Local market knowledge highly desired
High level of self-motivation
Strong organizational skills
Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities
Strong written, verbal and listening skills including ability to present to large audiences
Spanish language skills strongly desired
Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams
Knowledge of Salesforce a plus

Benefits

Comp & perks

Medical
Dental
Vision
401k
Tuition reimbursement
13 paid holidays in addition to paid vacation and sick time
Flexible spending
Life Insurance, AD&D and Supplemental Insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product application experiencesalesterritory business planning

Soft Skills

self-motivationorganizational skillsrelationship buildingcommunication skillspresentation skills

Certifications

industry training and certifications