Associate Director – Digital Campaigns

Latham & Watkins

Associate Director responsible for leading digital campaigns at Latham & Watkins. Focused on increasing external visibility and maintaining brand identity through various promotional strategies.

Posted 6/27/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $200,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Creating and leading integrated, multi-channel promotional campaigns that increase the firm’s external visibility and market profile through awards, rankings, league tables, directories, and other third-party recognition opportunities, while ensuring a consistent brand voice and compelling messaging
Serving as the primary project manager coordinating stakeholders, timelines, approvals, and deliverables; building and running high-velocity workflows that protect quality standards while meeting fast-moving deadlines
Partnering with PR, Marketing, and Business Development strategic leads to set campaign strategy, objectives, and target audiences aligned with firm priorities, and to translate those priorities into external promotional opportunities and story angles
Collaborating with Editorial Services on narratives and copy that differentiate the firm in external-facing submissions and campaign assets; ensuring clarity, accuracy, and polish
Collaborating with Digital Media to develop and deploy platform-appropriate formats (e.g., social media posts, video, paid/organic amplification) that maximize external visibility and ensure full-funnel channel integration
Identifying stories and trends for promotion as well as positioning opportunities against market competitors
Protecting and maintaining any highly sensitive, confidential, privileged, financial, and/or proprietary information that Latham & Watkins retains

Requirements

What you’ll need

A bachelor’s degree or equivalent in Digital Media, PR/Communications, Marketing, or related field
A master’s degree or equivalent, preferably
A minimum of ten (10) years of experience in digital communications/social media, with familiarity of the legal industry, preferably
A minimum of ten (10) years of cumulative professional experience
Demonstrated expertise in external promotional strategy (awards, rankings, directories, and related third-party recognition) and in digital/social campaign execution within a professional services context
Excellent leadership skills, including organizing, planning, problem solving, and decision making necessary for effective management in a complex, global environment
Well developed interpersonal and communication skills to interact effectively with stakeholders at all organizational levels and to provide clear written and oral communications

Benefits

Comp & perks

Healthcare, life and disability insurance
A generous 401k plan
At least 11 paid holidays per year, and a PTO program that accrues 23 days during the first year of employment and grows with tenure
Well-being programs (e.g. mental health services, mindfulness and resiliency, medical resources, well-being events, and more)
Professional development programs
Employee discounts
Affinity groups, networks, and coalitions for lawyers and staff

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital CommunicationsSocial MediaPromotional StrategyCampaign ExecutionProject ManagementWorkflow ManagementContent DevelopmentMarket AnalysisExternal VisibilityBrand Messaging

Soft Skills

LeadershipOrganizingPlanningProblem SolvingDecision MakingInterpersonal SkillsCommunication SkillsCollaborationStakeholder ManagementAdaptability